Answers to last week's quiz (#371) Gaurav Sri Krishna | New Delhi September 1, 2014 Last Updated at 00:03 IST

1. Connect Maria Sharapova with the Indonesian word for tiger and what do you arrive at?
   
   The Porsche Macan, a new model that was launched this year. Sharapova is Porsche's new brand ambassador and is being used to win female customers for the brand. Macan in Indonesian means Tiger.
    
2. What are these: Mother Surge, Mother Big Shot, Mother V8 Powered, Mother Green Storm, and Mother Revive?
   
   Variants of Mother, an energy drink marketed in Australia and New Zealand by Coca-Cola.
    
3. The CEO of this company asked his young recruits to adopt a name from the martial arts and chivalry fantasy novels authored by a person who founded a newspaper in Hong Kong in 1959, an OBE honouree and after whom Asteroid 10930 is named. Name the CEO, his company and the author.
   
   Jack Ma of Alibaba asks his young recruits to adopt a name from the martial arts novels authored by Louis Cha Leung yung, who has a pen name Jin Yong. His own company name is Feng Qingyang a kung fu guru from one of the novels. The idea behin is to create a band of brothers kind of identity.
    
4. This sticky brown mixture used by Indian women to beautify their skin gets its name from the historic use of the material for cleaning or 'fulling' wool by textile workers called 'fullers'. Archaeologists in India have found a formula in a 16th century Moghul journal that combines this mud with soil, cereal, milk and lime to remove the corrosive effects of industrial pollution. Give its Indian name and also mention the monument that is being cleaned with it.
   
   Multani mitti or fullers earth is now being used to clean Taj Mahal and give its marble a nice sheen. It is also being exported to Italy to clean grimy monuments there.
    
5. Who said: "Your mind is software, program it. Your body is a shell, change it. Death is a disease, cure it. Extinction is approaching, fight it"?
   
   Peter Thiel, co-founder, PayPal
    
6. Where is the only Indian post office located outside India? Also mention under whose jurisdiction it falls.
   
   The Dakshina Gangotri post office set up in Antarctica on Jan 26th 1988 is technically the only Indian post office located outside the country. It is operated under the Goa postal Division.
    
7. Fill in the blank and name the company that owns this registered baseline: "Alone we are delicious, together we are ____
   
   'Alone we are delicious and together we are YUM' is the line of YUM brands that owns KFC, Pizza Hut and Taco Bell.
    
8. He was the first to formally draw the graphical representation of demand and supply. Name him.
   
   Economist Alfred Marshall
    
9. Who has created biometric earbuds that can measure a user's heart rate and track other fitness data via a smartphone audio jack? The category this product falls under is being called the fitness wearables category.
   
   Intel and SMS audio, majority owned by rapper Curtis 50 cent Jackson.
    
10. Name the company from its logo and also mention what the logo represents.
    
    
    
    BASF, the chemical company. The little square and the big square signify a lock and key representing the customer's need and the BASF solution.

There were 21 correct entries for quiz No. 371. Tanvi Kamat Bambolkar from Goa wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.

The Strategist Quiz (#372) Gaurav Sri Krishna | New Delhi September 1, 2014 Last Updated at 00:04 IST

The Strategist Quiz (#372)

Gaurav Sri Krishna  |  New Delhi  

September 1, 2014 Last Updated at 00:04 IST

1. Whose words are these: "And there was Jack Welch. I got him into India because GE was not known in India and Pakistan. I pressed upon him to come. Rajiv Gandhi, who was a high-tech guy, had admiration for Jack. India was a closed economy and I became GE's national adviser?"
    
2. Connect actors Margot Kidder, who played the role of Lois Lane in the first Superman movie released in 1978 and Timothy Dalton, who acted in the 1989 Bond film Licence to Kill, to a strange commercial proposition.
    
3. Which location has the world's only beach airport for scheduled flights? It was first licensed as a runway in 1936 and its flight schedule is drawn up to accommodate high tide, which submerges three of its runways.
    
4. During the Depression era of the late 1920s and early 1930s movie theatres in the US introduced a box office stimulant called Bank Nights. What was it?
    
5. This word now being used as internet slang meant an ugly dwarf or a giant in old English and originated from a Norse word. It is also used to describe a fishing technique. Name it.
    
6. Name the brand, which was created in 1997 to bring back to life the legendary nameless travel companion that was used by artists and thinkers over the past two centuries, among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin.
    
7. This idea first surfaced in the work of US leadership theorist Warren G Bennis. It later received a boost through Alvin Toffler and then from Henry Mintzberg, who published a book in 1979 on the structuring of organisations. What was the concept?
    
8. Which global beverage brand has historic links with Hannibal and Julius Ceaser?
    
9. Which company formed recently in India uses this sanskrit phrase "Atithi Devo Bhava" as its official slogan?
    
10. Whose logo is this?
    
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 2, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

The Strategist Quiz (#290) Gaurav Sri Krishna / New Delhi Jan 28, 2013, 00:23 IST

1. This word, also used in business journalism, refers to anything that is huge, astronomical, bumper and colossus. It originated from an imaginary land of giants in Gulliver’s Travels by Jonathan Swift. Name it.
    
2. This business group originated in 1955 by the establishment of a sugar mill in Maharashtra. After losing the mill to cooperatives, it started manufacturing light dimmers and electronic gadgets. In early 1980s, its founder took a bank loan and launched an ambitious programme for producing colour TVs in collaboration with Toshiba of Japan and went on to be known as pioneers of colour TVs in India. Name the founder and business group.
    
3. Name the business book, which is in the form of a parable and has characters with the names Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea.
    
4. With which industry is the Will Eisner Industry Awards connected?
    
5. Which company launched a Tulsi-based family soap called Ralak in the late 80s?
    
6. Why is a company founded in 1895 by Genzo Shimadzu being investigated by Japan’s transport ministry?
    
7. Which brand innovated Planar, Protar, Tessar, Sonnar and Distagon?
    
8. What is the term used to describe the use of an exploit to remove manufacturer or carrier restrictions from a device, such as cellphone or tablet? The exploit usually involves running a privilege escalation attack on a user’s device to replace the manufacturer’s factory-installed operating system with a custom kernel.
    
9. ______are Crazy GoodTM. Fill in the blank with the brand name.
    
10. Identify the famous brand from its logo?
    

Answers to last week`s quiz (#289)

1. When IBM and Ford announced casual work days, allowing employees to wear business casual attire, which brand ran congratulatory ads in the Wall Street Journal and USA today? This brand credits itself of inventing the concept of casual wear. Hush Puppies  
2. Connect the Octopus, the Murex Snail, Cow’s urine, the Lac insect and Red Onions with the fashion industry. What do you get? 
   They are all sources of natural dyes used in the fashion industry. Cow’s urine produces the indian yellow colour, Octopus– Sepia brown, Lac-red/violet, Murex snail – purple and red onions the onion red colour  
3. This NYSE listed company was founded in the early 60’s. Its founder invited friends into her Queens home once a week, to discuss how best to lose weight. Name the founder and the company. 
   Weight Watchers International Inc was founded in 1963 by a Brooklyn home maker Jean Nidetch.  
4. Name the company that was forced to hire an outsider as its CEO for the first time since its inception in 1847. It was reeling under a global bribery scandal. 
   Siemens. It hired Peter Loscher in 2007 who was President of Merck US at that time. Until 1999 German companies could deduct bribes paid abroad from their taxable incomes.
    
5. This person, while head the marketing team of a technology company in 1991, came up with a revolutionary slogan after a failed promotion. He and his team studied successful consumer marketing techniques and tactics used by well-known companies supplying a ingredient of a finished product, like NutraSweet™, Teflon™ and Dolby™. Name the person, company and the slogan.. 
   Dennis Carter and this team at Intel came up with the slogan “Intel Inside”
    
6. Name the brand that has launched a point system by introducing a proprietary unit of measurement for tracking activity and movement of the customer. It is recorded by the means of a wrist band. Also name the program. 
   Nike’s FuelBand. It is a three-axis accelerometer worn on the wrist, translating the wearer's daily movements into proprietary NikeFuel points to track the individual's activity and energy expenditures  
7. This brand is known as Sure in the UK, Degree in the USA and Shield in South Africa. By what name is it sold in India? 
   Rexona
    
8. What is the term used to describe a marketing strategy in which a firm marketing a product with a well-developed proposition uses the same brand name in a different product category? 
   Brand extension or brand stretching
    
9. Whose new tagline or slogan is “Let’s go Places”? 
   Toyota Motors
    
10. Whose logo is this? (Note: The cut visible at the bottom is intentional. The outer border of the logo actually is a full circle and is of the same colour as in this image) 
    Hyderabad Metro Rail. L& T Metro rail, which is the concessionaire, unveiled this new logo and announced that the project’s brand ambassadors would be chosen from students and citizens of Hyderabad through a multi-stage competition

The Strategist Quiz (#284) Gaurav Sri Krishna / New Delhi Dec 17, 2012

1. The company that was established in the 1890s made Cigars and Cigarettes out of chocolate as an alternative to the tobacco variety. During the Second World War, the company’s machine shop even turned out parts for US Navy’s antiaircraft guns. Name the company.
    
2. What is the sobriquet given to start-up tech companies like NationalField and Amicus and why?
    
3. This person moved from company to company by cutting jobs and boosting profits. He believed that the primary goal of any business should be to make money for its shareholders. By firing thousands of employees at once and closing plants and factories, he earned nicknames such as Chainsaw Al and Rambo in pinstripes. Name him
    
4. Which company is linked to the Muppetgate blunder and why?
    
5. An actress, who started her career in 1966 as a child actor in the Telugu movie, is going to endorse a brand, which was introduced in the 1930s and was named after its owner family’s favourite horse. Name the actress and the brand?
    
6. What travel accessory is named after a person who served as the Chancellor of Exchequer and as the Prime Minister of Britain, both at different times?
    
7. Name the organisation, which is pushing for the development of a wireless medical device similar to the one used by Dr McCoy in the Star trek series for instant medical diagnosis. The organisation along with a maker of wireless communication technologies as its sponsor announced a prize $10 million. Also name the device.
    
8. Whose baseline reads “Bringing our best to you”? 
    
9. Who said this, “People ask me all the time, don’t you feel guilty for it? And I say that‘s ridiculous. It seems reasonable and rational to control the ____from where you normally sit and watch ____”?
    
10. Identify the brands they represent
    
    
    
    

Answers to last week's quiz (#283)

1. he name for this start-up brand was taken from a character in the song-poem composed by Roscoe Mitchell, an African American composer and Jazz instrumentalist. It was founded by 3 musicians from California, who sold freshly squeezed juice from the back of an old Volkswagen van. It was NASDAQ Company till it was bought by a global MNC. Name the founders, the brand and its current owner.
   Odewalla, a juice brand now owned by Coca Cola. It was set up in 1980 by musicians Greg Steltenpohl, Gerry Percy and Bonnie Bassett, after they took the idea from a business guidebook in Santa Cruz, California.
2. Connect the word TYPE with these typeface designs - Helvetica, ITC Franklin Gothic, ITC Avant Garde, Optima, Times New Roman and what do you arrive at?
   Monotype Imaging Holdings, a Delaware corporation based in Woburn, Massachusetts. It is the owner of all these typefaces and is listed on the NASDAQ with the ticker symbol TYPE.
    
3. Name the rogue trader and the investment bank he worked for, who accessed a secret account in his firm nicknamed the Umbrella, to hide losses.
   The Ghanaian born and British educated Kweku Adoboli who worked for UBS and was convicted recently.
    
4. Which company is now presenting its corporate website as a digital magazine and has given it a name after an internal publication it ran for its employees from 1987 to 1997?
   The Coca Cola Company’s website is now presented as a digital magazine instead of a portal and is called Coca Cola Journey
    
5. This writing instruments brand is believed have been named after characters from a popular vaudeville comedy double act which appeared at a Music Hall in London during the early 1900s. It was the first modern day pen maker to reintroduce the use of casein as a material for making pens. Casein made from milk protein particles are dyed and then laid down under high pressure to form slabs from which the components are eventually formed. Name the brand and its founders.
   Conway Stewart which was founded by in 1905, Mr. Frank Jarvis and Mr. Thomas Garner. Its Winston Churchill edition pen comes with a book of Churchill quotes, a Churchill cigar and a bottle of Conway Stewart ink.  
6. Name the brand campaign that was made to bring the tea brands Agni, Gemini and Kanan Devan under its parent brand.
   Tata Tea’s Jaago Re (wake up) campaign which is now being termed as a social catalyst.
    
7. What does this acronym MOOCS stand for?
   Massive Open Online Courses. Related to the online education business.
    
8. In an article on innovation for the New Yorker last year, whom did Malcolm Gladwell refer to as the ‘Fox and the Henhouse’?
   Steve Jobs was the fox and Xerox PARC was the henhouse.
    
9. During the 1880s, which alcoholic beverage brand in England got shippers to use their barrels of beverage as ballasts on ships, travelling to and from Australia, guaranteeing its product many months of additional maturation in oak, without the need to find expensive storage space? 
   In 1887, Teacher's Highland cream whisky created a new brand called Australian Bonded Whisky using their barrels of Whisky as ballasts on ships travelling to and from Australia guaranteeing the whisky many months of additional maturation in oak, without the need to find expensive storage space. Innovative indeed.  
10. Identify the companies from their respective logos. Both are not connected to each other but are in businesses related to agriculture. It surely has a connection with slow left arm spin bowlers.
    1.Agriterra is the largest agri-operators and leading food providers in Africa. Its founder CEO is Phil Edmonds, a slow left arm spin bowler who played for England. 2. The second company is Organic Haus, an all-organic brand that sells products sourced mainly from German, Austrian and Europe. It was founded by slow left arm orthodox spinner Dilip Doshi who was one of the only two Test bowlers that played in their first tests after the age of thirty and yet went on to take 100 wickets.
    
    
    
    

The Strategist Quiz (#280) Gaurav Sri Krishna / Nov 19, 2012, 00:41 IST

1. This brand is commemorating the 50th anniversary of the formation of the rock band Rolling Stones by releasing a special edition of its product. The packaging is a crystal bottle that features the iconic lips and tongue logo cut in relief on the front of the bottle with a diamond-shaped decorative stopper. The bottle comes in a stylish box modelled after a black sofa. It also links the launches of its products with the milestones of the band starting from the 60s. Name it
    
2. What is common between the Hong Kong Bank, Standard Chartered Bank and Reserve Bank of India buildings in Mumbai and the richest man in Ireland of the year 2011?
    
3. In the US it is the tag, in the UK it is either end or strap and in Japan it is the catch. What are these?
    
4. This product gets its name from the Greek word for “mound or hill”. Its original was version was supposed to have been mound shaped and not flat as it is now. Name it.
    
5. Which brand has an edition which reads “The 44th President of the United States Barack H Obama Commemorative Edition? It is a brand Obama is seen wearing most times and it gained mileage after Obama’s re-election recently.
    
6. What is egosurfing?
    
7. This renowned contributor and guru to the world of management was born in Rumania. He was a math whiz at age of 11 and did book keeping for an icehouse to help support his family. His father becoming a bootlegger in 1919 to help fund his education at University of Minnesota. After World War II, he realised that he could go no further within a corporate structure and therefore struck out on his own. Name him.
    
8. Name the company that runs its official blog called Snack Chat?
    
9. Which company’s base line is Always Learning?
    
10. Identify the brand from its logo.
    

Answers to last week's quiz (#279)

1. A town pharmacy in Wiesloch, a German city close to Heidelberg and Walldorf, created history in 1888. What was the incident?The town is referred to as the “first filling station in the world”. It is part of the Bertha Benz Memorial route. In August 1888, Benz drove in one of Benz’s newly-constructed patent Motorwagen No. 3 automobiles from Mannheim to Pforzheim, becoming the first person to drive an automobile over more than a very short distance (about 104 km). On the way, she had to find Ligroin, a solvent available only at dispensing chemists’ shops, to use as fuel. Thus, the still existing Stadt-Apotheke in Wiesloch became the world’s first filling station.
    
2. This entrepreneur owns all the apartments on the 100th and 140th floors of Dubai’s iconic Burj Khalifa. He rose from a salesman to become a billionaire. Name him and his business group.BR Shetty founder of NMC Healthcare group in Dubai.
    
3. What is the term used to describe certain products or goods whose demand increases as their price increases? Greater price confers greater status, contrary to the law of demand. iPhone 5 is being touted as one of them.Veblen Goods. The Veblen effect is named after economist Thorstein Veblen, who first identified the concepts of conspicuous consumption and status-seeking in 1899.
    
4. In its 108 year old history this company’s cars sported newly designed badges for the first time in 2012 breaking away from tradition. What is being referred to here?Rolls-Royce celebrated the success of the 2012 Olympic Games at the closing ceremony with the three Rolls-Royce motor cars, sporting newly-designed badges, for the first time in the company’s 108-year history. The new badges, designed by the Rolls-Royce Bespoke design team, replaced the traditional R-R, which was used since start of the company.
    
5. In India it is called the Style factor, in the US it goes by the name Thread, what is it?Exclusive websites for women launched by P&G in partnership with Yahoo!
    
6. The Golden Ticket award is associated with which industry?The Amusement Park Industry.
    
7. Name the brand that has come out with a special edition that pays tribute to Jonathan Swift. The product’s design carries elements of the novel Gulliver’s travels. Multi layer inlays reminiscent of the ropes that were used to bind Gulliver and an engraving showing the imperial army of Lilliput marching between Gulliver’s legs are found on the product.Mont Blanc special edition pen.
    
8. Many 19th century inventors tried to import a rubbery substance found in a particular Central American tree and use it like rubber. One of them was an American photographer who in the 1860s bought some from a Mexican and failed to make rubber. Instead he ended up inventing something that was altogether new. Name the person and his invention.Thomas Adams, the inventor of the chewing gum.
    
9. Whose logo is an inspiration of the perforated screen in the Sidi Sayeed mosque at Ahmedabad?IIM Ahmedabad.
    
10. Identify the 4 brands from their logos and establish the connection between them.
    
    Energy supplement maker Honey Stinger, Trek bicycles, Anhueser Busch InBev and Nike were sponsors of Lance Armstrong the disgraced sportsman, who have withdrawn their sponsorship post the doping scandal.

The Strategist Quiz (#277) Gaurav Sri Krishna / New Delhi Oct 29, 2012, 00:33 IST

1. The variety of a particular agricultural produce gets its name from the fact that its high yields supposedly allow growers to pay their debts. Name it and mention the region/country where it is grown.
    
2. The CEO of this organisation got battered in a mugging incident a couple of years back. He was forced to handover a $11,000 watch. Post the incident, he called the company that makes that brand of watches and rest is history. Identify the person, the brand, and the resultant of his call.
    
3. This brand has variants named, Napoleon, Marco, Voyager and Royal. Its base line is No Gas only _____. Complete the baseline and name the brand.
    
4. What are gravity phones and name the first Indian brand to make them?
    
5. Expand the acronym DAGMAR and mention when and who coined it?
    
6. Mohammed Ali and Jimmy Connors were this brand’s spokesmen. At one point in time it launched a budget range variant of its product with the number 33 because it contained 33% of the fragrance of the original product. The company that introduced this brand is named after a Russian family. Name the brand and the company that first introduced it.
    
7. If one is tracking the share prices of infrastructure companies DPTP, GMR Group, India Bulls and DLF, what is the colloquial term being used for them?
    
8. Which brand’s baseline when translated means “The Car” in English?
    
9. Who said this “Many people use research as a drunk uses a lamppost – for support and not illumination”?
    
10. Identify this European luxury brand from its logo.
    

Answers to last week's quiz (#276

1. The founder of this company launched this brand in the 1890s in the northwest of UK. He wanted to make it affordable for people living in the overcrowded slums of Liverpool to protect themselves from the spread of cholera. Name the brand?Lifebuoy soap. William Lever, who founded Lever Brothers, one of the forerunners of Unilever, launched Lifebuoy soap in the northwest of England in 1894. He wanted to produce an affordable soap that people living in the overcrowded slums of Liverpool could use to protect themselves from the spread of cholera. He saw a business opportunity in a social issue
    
2. The ______. With a delivery like a brick through a plate glass window, the American CIA swear by them. Fill in the blank with the brand name and mention film from which this dialogue is taken.Walther PPK 7.65 mm. It’s a dialogue from the movie Dr.No (1962)
    
3. Name the founder of an Indian business group who was always known as “King of Coal”?Karam Chand Thapar, founder of the Thapar group. His first business was that of coal which he operated based at Calcutta.
    
4. Link a company who is enlightening the TERA era with MTNL and what do you arrive at?The Lofty tab. Digital tablets made by Teracom and launched by MTNL.
    
5. Some of the constituents of this brand are - Lemon peel from Spain, Coriander seeds from Morocco, Liquorice from China, root of the angelica plant from Dresden Germany, Cassia bark from Indonesia. It gets its name from an item gifted by actor Douglas Fairbanks to his actress wife Mary Pickford. Identify the brand?The Bombay Sapphire Gin distributed by Bacardi. Its name originates from the gin’s popularity in India during the British Raj and the sapphire in question is the Star of Bombay. It is a 182 carat (36.4 g) cabochon-cut star tar sapphire originating from Sri Lanka. The violet-blue gem was given to silent film actress Mary Pickford by her husband, Douglas Fairbanks. She bequeathed it to the Smithsonian Institution.
    
6. Which hospitality group has recently launched a new brand which is the Urdu/Hindi word for personal style?
   Hyatt Andaz. The first Andaz Hotel was opened in California.
    
7. What is common to Dolomitenmann, one of the toughest extreme sport relays on the planet that is held yearly in September in the East Tyrolean, or Dolomite Mountains of Austria, and a wakeboarding exhibition held at the 1,500-year-old Basilica Cistern in Istanbul Turkey?Initiatives supported by the Energy drink brand Red Bull.
    
8. Hon Hai Precision Industry Company is better known as?Foxconn Electronics.
    
9. For which brand was actor Salman Khan its first brand ambassador?Suzuki Motorcycle India.
    
10. Identify the company from its logo.
    Indus Towers, a JV between Vodafone Essar (42%), Bharti Group (42%) and Aditya Birla Telecom Limited (16%) and is India’s leading mobile towers company. The company, which operates in 16 telecom circles across India, provides services to all telecom operators and other wireless service providers Nadu.

he Strategist Quiz (#275) Gaurav Sri Krishna / New Delhi Oct 15, 2012, 00:11 IST

1. Where would one find these products and why? Gorilla balls vitamin enriched malt candy, Touch of Yoghurt Shampoo, Northwoods Egg Coffee, Male Chauvinist “awfully arrogant” aftershave?
    
2. Who took out a full page ad in the Wall Street Journal with the lines “Welcome, IBM. Seriously and why?”
    
3. A product which film star Jeetendra endorsed some years ago is being revived with Malaika Arora as its new brand ambassador. Name the brand and the company that owns it
    
4. Which company’s corporate mission or objective is stated as “Creating Kando Together”? Also mention what Kando means
    
5. What are the three-inch Dorothy, and the two-inch Dotty?
    
6. This brand has editions of its products inspired by the Hindu Gods — Lord Balaji, Lord Ganesh and Lord Shiva. It was established in 1915 and was named after the pseudonym of a leading Russian artist then. The artist’s pen name when translated into English meant “pencil”. Name the founder and the brand.
    
7. What is the first-of-its-kind initiative that is linked to Yamaha’s scooter brand Ray launched in India recently?
    
8. Who made this statement “I could prove God, statistically”?
    
9. What is the term used to describe assorted orthodoxies that govern the thinking of key enterprise decision makers? It is the main means a company uses to make a profit. It includes the cultural norms and beliefs that the company espouses that is deeply held, widely shared, and rooted in the behaviour of the company. It also has a negative connotation when arrogance and resistance to change set in
    
10. Identify both the images and establish the connection between them. An Indian connection.
    

Answers to last week's quiz (#274)

1. This top ranked company got its name as a result of a search for a word that was meaningless and without connotation in any language. 10,000 names were produced by a computer which was finally reduced to 234 by extensive opinion polls amongst 7000 people and finally 6 names were short listed. Further these 6 names were examined for meaninglessness in more than100 languages. Name the company. The Fortune No.1 ranked company Exxon. It is now known as Exxon Mobil after it merged with Mobil in 1999.
    
2. What was launched with the proclamation “as the friend of The Honest Financier and the Respectable Broker”?The Financial Times of London was launched in 1888, as the friend of The Honest Financier and the Respectable Broker.
    
3. Connect the Please Touch museum in Philadelphia and the creator of the price tag in organised retail and arrive at the name of a person.Johan Wanamaker, America’s most innovative retailer invented the price tag and also the concept of department stores in 1861. His 8th floor toy department had another first in retailing history: a monorail for the kids that traveled around the entire department, camera dept, piano and organ dept. The monorail car is a feature at Philadelphia's Please Touch Museum now.
    
4. Which brand ran the Be Idiotsafe campaign? Ceat Tyres
    
5. What is common to Winston Churchill, The Rothschild family and the Gurkhas of Nepal?Cigars. Churchill and Rothschild are types of Parejo cigars. The Gurkha is a cigar brand. These were first made by the British soldiers from the local tobacco when they occupied the Indian sub continent. The fondness of the British for the legendary Nepalese fighters inspired them to name their cigars “Gurkhas. Currently an Indian K Hansotia owns the brand and it is manufactured in the US.
    
6. This brand was truly born when the founder observed that his twin daughters suffering from cerebral palsy, were finding it difficult in gripping a pen or a pencil due to lack of co-ordination and undeveloped muscles. He went on to invent a writing instrument which is now a popular brand. Name the founder and the brand. The Yoro pen was invented in Taiwan by Bao Shen Liu. It is named after his daughters Yoyo and Roro.
    
7. The history of this product can be traced back to a recipe created by the Roman chef Apicius, in which “a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper.” Name it. Biscuits.
    
8. Which brand’s loyalty program is christened GoodLife?Hero Motorcorp
    
9. What is the term used to describe an advertising campaign in which the advertisements are shown infrequently over a period of time?Drip Campaign
    
10. Identify this comic character and the NASDAQ listed company that created it. A series of comics related to this character are published online in various languages embedded with stories that have elements of its products.Captian Zilog created by Zilog Inc the microprocessor company

Gaurav Sri Krishna / New Delhi Oct 01, 2012, 00:58 IST

1. The second publication of the founders of this company was nicknamed the Yellow Bible. Name them and their company which is now owned by BBC.
    
2. This first of its kind product was signed with its designer’s initials F.F. when it was launched in 1971. A requirement of a Japanese company gave rise to this invention. Name the person who designed it.
    
3. Whose logo contains the Biscione, the emblem of the House of Visconti, rulers of Milan in the 14th century and a red cross on a white field, the emblem of the city of Milan?
    
4. What is common to these brands: Best-Locks, Oxford, Tente, Built to Rule and Cobi? A particular term is used to describe these companies.
    
5. This merger was billed as the biggest one in the early 2000s, but was halted in its tracks by the competition authorities of Europe. For the first time in history the European authorities forbade a merger that had been passed earlier by the US authorities. The US justice department gave its assent and insisted that the acquiring company sell off its helicopter business for security purposes. The CEO of the acquiring company had even deferred his retirement for a year to see the deal through. Name the companies involved.
    
6. This brand was truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah’s frustration with the thick, waxy beauty creams that came in shoe-polish tins. They left her skin looking greasy, and they certainly didn’t fit with her feminine sensibility. Graham wanted to create a new beauty product for her—one that could not only moisturise her skin, but also leave her feeling beautiful and feminine. Name the brand.
    
7. Why did Rolls Royce and Estee Lauder change their brand names to Silver Shadow and Country Moist respectively after their post launch fiascos in Germany?
    
8. Whose top selling brands are Mahacef, Ranidom, Gudcef, Unwanted and Noble?
    
9. What is the term used to describe a good or service that is characterized by excludability and non-rivalry in consumption?
    
10. Identify the visuals and establish the connection between the them.
    

Answers to last week's quiz (#272)

1. Considered to be the father of the tablet computer, this person has driven innovations ahead of his times. He is also credited with the design of what is often called the world's first PC. He created the prototype of the first tablet way back in1993 and launched one in 2002 when he was with Microsoft. Name him.Chuck Thacker. He was the chief designer of the Xerox Alto, a machine launched in 1974 that is often called the world’s first PC. He also built the Windows XP Tablet PC ,also the world’s first.
    
2. In which company is this term FOSS used to describe a cadre of elites who have assumed powerful positions? Also expand it.Friends of Sheryl Sandberg (FOSS) is a term used at Facebook to describe a cadre of elites who have assumed powerful positions under the leadership of its COO Sheryl Sandberg
    
3. This management technique was first applied by the United States Agency for International Development in the late 1990s. It earned recognition as an approach to managing the change process in organisations. It focuses on what an organisation does well rather than on eliminating what it does badly. Name it.Appreciative Inquiry (AI)
    
4. Name the first building Le Corbusier completed in Ahmadabad in the mid 50s.The Mill owners Association Building situated on the banks of the Sabarmati. It was a fitting tribute to the textile industry, which generated the city’s wealth at the turn of the 20th century.
    
5. When this single use camera was launched, it is stated that customers in the US called customer support to find out if it could be used during the week. Why? Also name the manufacturer. Since it was branded Weekender by Kodak
    
6. This person was known as ‘The Man Who Bought The Company’ went on to become one of America’s leading entrepreneurs. While he was working with Lever brothers in the 50s, he is known to have persuaded a roomful of hardened buyers to buy Pepsodent toothpaste by making a brief but memorable sales presentation that featured a trained monkey. Name this person. Viktor Kiam. He first made his fortune as the President and CEO of Remington Products, which he famously purchased after his wife, bought him his first electric shaver and he liked the product very much.
    
7. This brand was created when its founder got inspired by, an odor-absorbing solution developed for hunting apparel to prevent deer from getting tipped off by the smell of a sportsman’s sweat. The patent was held by a 126-year-old American company acquired by an Indian business group in 2008. It won the Harvard Business School’s Alumni New Venture Contest for startups with less than $1 million in invested capital this year. Name the brand, the American textile company, the Indian company that owns it and also the name of the trademarked solution.Knockout, the female undergarment brand created by Angela Newman. She bought the patent for the odor absorbing solution NO TRACE from Dan River Inc which is now a subsidiary of GHCL Ltd part of the Dalmia Brothers group.
    
8. Whose official blog is Blue Tales?
   JetBlue
    
9. Whose trademarked baseline is "Go the Distance"? Apollo tyres
    
10. Identify the company from its logo.
    
    Mastercard Worldwide’s Corporate logo  

There was 7 all-correct entry for The Strategist quiz #272. S. Abishek Aditya from Noida wins Rs 2000. The winner of the cash prize was chosen by drawing lots.

Great to see 55 readers getting last week's quiz right. 

The Strategist Quiz (#271) Gaurav Sri Krishna / New Delhi Sep 17, 2012, 00:59 IST

1. What carries the following brand names — White Star, Steerage, Lifeboat, Anchor, and Capt. Smiths?
    
2. Who said this- “I don’t know why we call it a mouse. Sometimes I apologise. It started that way and we never did change it”?
    
3. Whose motto in Sanskrit reads: Bahujan Hitaya Bahujan Surkhasya? When translated it means, to promote happiness and welfare of the masses through education, information and entertainment.
    
4. This person got two opportunities his way, which helped him discover a new product. First when he was asked to find a material to make plastic gun sights during World War II and nine years later when he was at Eastman Kodak he was assigned to develop a new material for jet plane cockpits. Name the person and the product he invented?
    
5. In business management what is “the118”?
    
6. The chairman of which company in the annual report for the year 2011-12 stated that his company was working on a “Holding Pattern”? What does that mean?
    
7. The founder of this company was the captain of the US team that won the America’s cup three years before he launched his company. In 1979, he was thought to have perished in a storm at sea while participating in the fastnet race. He survived and skippered his 61 foot yacht Tenacious to a corrected-time victory. Name him and the company he founded.
    
8. What is the term used to describe collaborative sharing of web content organised around one or more particular themes or topics?
    
9. With which brand is the 7-Election campaign linked and what is it?
    
10. Identify the brand from the caricature in this visual?
    

Answers to last week's quiz (#270)

1. he trademark of this brand was painted by Sir Joshua Reynolds in 1876 and was called the Infant Hercules. This brand is being manufactured and sold in India since the mid 50s. Name it. Woodward’s Gripe Water. It is manufactured in Chennai by TTK Pharma
    
2. This perfume is based on the molecular structures of blood and semen. According to promotional materials, the perfume uses a first of its kind fluid technology to combine notes of atropa belladonna, Tiger orchid, incense, apricot, saffron and honey. Name the brand and its creator.Lady Gaga Fame is the world’s first black Eau de parfum created by American singer Lady Gaga. It is made by her company Haus Laboratories in collaboration with Coty
    
3. The logo of this global brand has the colours of the flag of the country of its origin. In its logo the blue colour represents trust, and the yellow colour depicts happiness, optimism and imagination. It was founded by a 17-year-old in the early 40s. Identify the brand.IKEA
    
4. Ironically whose technology was christened FairPlay?It is a digital rights management (DRM) technology created by Apple Inc., based on technology created by a company called Veridisc
    
5. What is the term used to describe this system which is a collection of financial entities, infrastructure and practices which support financial transactions that occur beyond the reach of existing state sanctioned monitoring and regulation? Hedge funds and instruments like Credit Default Swaps fall under this category.Shadow Banking system
    
6. Which 75-year-old bakery brand is named after one of the first ladies of the United States?“Cakes and pastries fine enough to serve at the White House.” That is how Roy Nafziger, Interstate Bakeries founder, described his Dolly Madison snack cakes at their introduction in 1937. Roy’s fascination with the First Lady Dolley Madison inspired him to name it so
    
7. The founder of this business group first worked for seven years without pay for an indenting firm in Madras. On the passing away of the owner in 1928 he inherited the business. The firm represented Beecham’s and Lever Brothers of UK. Also the Indian Postal department has issued a Rs 5 stamp in his honour. Name him.TT Krishanmachari founder of the TTK group of companies. He was also the Union Finance Minister in Nehru’s cabinet
    
8. The only manufacturer of trains and planes in the world uses this baseline ‘the evolution of mobility’. Name it. Bombardier
    
9. The names Mea, Andrea, Emma, Andrea, Stephanie and Olivia are connected with which brand?Lego. They are part of the Lego Friends range of products that exclusively target girls. This is a first in the history of Lego, which has always made unisex products
    
10. Identify the company from its logo in the visual?
     Saint Gobain

The Strategist Quiz (#270) Gaurav Sri Krishna / New Delhi Sep 10, 2012, 00:06 IST

1. The trademark of this brand was painted by Sir Joshua Reynolds in 1876 and was called the Infant Hercules. This brand is being manufactured and sold in India since the mid 50s. Name it.
    
2. This perfume is based on the molecular structures of blood and semen. According to promotional materials, the perfume uses a first of its kind fluid technology to combine notes of atropa belladonna, Tiger orchid, incense, apricot, saffron and honey. Name the brand and its creator.
    
3. The logo of this global brand has the colours of the flag of the country of its origin. In its logo the blue colour represents trust, and the yellow colour depicts happiness, optimism and imagination. It was founded by a 17-year-old in the early 40s. Identify the brand.
    
4. Ironically whose technology was christened FairPlay?
    
5. What is the term used to describe this system which is a collection of financial entities, infrastructure and practices which support financial transactions that occur beyond the reach of existing state sanctioned monitoring and regulation? Hedge funds and instruments like Credit Default Swaps fall under this category.
    
6. Which 75-year-old bakery brand is named after one of the first ladies of the United States?
    
7. The founder of this business group first worked for seven years without pay for an indenting firm in Madras. On the passing away of the owner in 1928 he inherited the business. The firm represented Beecham’s and Lever Brothers of UK. Also the Indian Postal department has issued a Rs 5 stamp in his honour. Name him.
    
8. The only manufacturer of trains and planes in the world uses this baseline ‘the evolution of mobility’. Name it.
    
9. The names Mea, Andrea, Emma, Andrea, Stephanie and Olivia are connected with which brand?
    
10. Identify the company from its logo in the visual?
    

Answers to last week's quiz (#269)

1. The day iPhone was launched in 2007 to whom did Steve Jobs send this message and why - “couldn’t have done it without you”?Wendell Weeks, CEO of Corning which supplied the Gorilla glass in six weeks just in time for the launch. It stopped producing it in the 60s since Corning could not find a market for it then
    
2. Which company runs the GameChanger program, whose mission is to provide seed funding and guidance to cutting-edge ideas and foster a culture of innovation? Shell, the oil company
    
3. This person worked in the Art department at General Electric Company. He is known for a very popular comic strip that first got published in 1958. Two of the characters from his comic strip were named after his colleagues at GE. Name him and his creation. Johnny Hart creator of the comic strip BC and the Wizard of Id
    
4. The ad agency JWT made several attempts to promote this brand as a summer time drink during the 1940s. In one of the advertisements the copy reads - “As a pick me up ____with a little Sherry or old Brandy is a drink for the Gods”. Name the brand.Horlicks
    
5. This eminent inventor and scientist in the 1870s tried to teach his Skye terrier to growl in words and with his elder brother made a speaking machine that was modeled on a lamb's larynx. He always listed his occupation simply as "teacher of the deaf". Name him.Alexander Graham Bell
    
6. Name the world’s largest derivative exchange where trading it claims is at speed of light. Two billion order messages per second. NSE (National Stock Exchange of India)
    
7. During the 1850s in London what were decency boards and where were they found?Decency boards were placed along the sides of the top deck of double Decker busses that had an open top. They were used to prevent young men glimpsing the ankles of ladies riding on the top deck. They were also used for placing advertisements
    
8. Keeping with the changing times which brand has dropped its 50 year old tagline “We try harder” and has introduced a new one recently?Avis, the rent a car company’s new tag line is “It’s your space”.
    
9. Which brand claims on its website that its inspiration is spiritual Guru Sri Sri Ravishankar?Chocolate health drink Ojasvita.
    
10. Identify the brand from its logo in the visual?
    Sugarapova, a company set up by tennis star Maria Sharapova in the US, that sells premium gummy candy.

The Strategist Quiz (#269) Gaurav Sri Krishna / New Delhi Sep 03, 2012, 00:02 IST

1. The day iPhone was launched in 2007 to whom did Steve Jobs send this message and why - “couldn’t have done it without you”?
    
2. Which company runs the GameChanger program, whose mission is to provide seed funding and guidance to cutting-edge ideas and foster a culture of innovation?
    
3. This person worked in the Art department at General Electric Company. He is known for a very popular comic strip that first got published in 1958. Two of the characters from his comic strip were named after his colleagues at GE. Name him and his creation.
    
4. The ad agency JWT made several attempts to promote this brand as a summer time drink during the 1940s. In one of the advertisements the copy reads - “As a pick me up ____with a little Sherry or old Brandy is a drink for the Gods”. Name the brand.
    
5. This eminent inventor and scientist in the 1870s tried to teach his Skye terrier to growl in words and with his elder brother made a speaking machine that was modeled on a lamb's larynx. He always listed his occupation simply as "teacher of the deaf". Name him.
    
6. Name the world’s largest derivative exchange where trading it claims is at speed of light. Two billion order messages per second.
    
7. During the 1850s in London what were decency boards and where were they found?
    
8. Keeping with the changing times which brand has dropped its 50 year old tagline “We try harder” and has introduced a new one recently?
    
9. Which brand claims on its website that its inspiration is spiritual Guru Sri Sri Ravishankar?
    
10. Identify the brand from its logo in the visual?