The Strategist Quiz (#262) Gaurav Sri Krishna / New Delhi Jul 16, 2012, 00:09 IST

1. Built to Last is the title of a popular business book written by Jim Collins. Name the business group that uses the same phrase as its logo.
    
2. “Soon Vapour magnesium is going to compete with brushed aluminum.” What do you infer from this statement?
    
3. The English brought to India the criollo variety but the plants were too weak to survive the harsh Indian climate. After Independence, an MNC brought in the sturdier forastero variety and planted them along with coconut plantations in Kerala. Name the MNC and the commodity being described.
    
4. This firm has designed a complete line of bathroom ceramics and furnishings, a kitchen sink, a battery ceiling lamp, a champagne refrigerator, an office trolley and a cell phone. It is a renowned luxury brand. The bathroom series is branded F1. Name it.
    
5. Who uses the slogan “Where dreams are made” and for what?
    
6. What is common to Dr Swati Piramal of the Piramal group and Walter Issacson, CEO of Aspen group and author of Steve Jobs’ biography?
    
7. Name this company whose name comes from Latin for day and Greek for world.
    
8. What is common to Usha fans, Delmonte Tomato sauce and John’s umbrellas?
    
9. Whose brands are Excellence Chili and Excellence Sea Salt?
    
10. Identify both logos from the visuals and name a brand that is connected to both of them.
    

Answers to last week`s quiz (#261)

1. In the recently concluded Rio +20 Earth summit, more than 50 countries and 86 corporations, including Walmart and Unilever, signed a declaration supporting a measure of wealth that goes beyond GDP by including the value of natural assets such as soils, watersheds and fisheries. What is this measure called?Natural capital accounting
    
2. A software outsourcing company was set up by two San Diego entrepreneurs in a 600-cabin cruise ship off the coast of California, just over the 3-mile border that marks international waters. An innovative engineering service which creates high end software engineering jobs in the US while still providing lower overall costs. Name the company and the trademarked phrase they created to describe their business strategy.David Cook and Roger Green set up Seacode, a software company on a ship and called their business strategy, Hybrid Sourcing
    
3. Which was the first company in India to market LPG as a cooking fuel to domestic consumers during the mid 50s?Burmah Shell which later got nationalised in 1976 and was renamed as Bharat Petroleum
    
4. Prince Bernhard, consort of the Dutch queen and prime minister of Japan were involved in a multi-country bribery scandal involving an US based company during the 70s. Name the company.Lockheed Corporation
    
5. What is common to Prachi Desai, Yujraj Singh, Remo Fernandes, Zaheer Khan, Mario Miranda and Mahima Chaudhary?They were all brand ambassadors for Goa Tourism
    
6. Whose employees are referred to as Crayons?
   Employees of the Supercomputer company Cray Inc.
    
7. Which product was announced through this advertisement that read “We thought you’d like to have something only fictional heroes like James Bond, Walter Mitty or Dick Tracy are supposed to own”?An HP advertisement announcing the first pocket scientific calculator in 1972
    
8. Whose brands are Gemini, Rath and Silkroad?Cargill India
    
9. This building was built by Greek business family in Mumbai in the 1920s. It was known by its family name till 2003. A Greek inscription carved on the front door stone lintel of the building reads “Walk the straight line”. What is the building’s new name and who is its current owner?TCS House formerly known as Rallis House. It is now the headquarters of TCS.
    
10. Identify the brand from the visual. Every year during mid June to the first week of July it is noticed more.
    Christy, the UK based towel brand that has been the exclusive supplier to Wimbeldon for the last 25 years. It is now owned by the Indian Welspun group.

This week's Quiz - Printer's Devil

Dear Followers of the Strategist Quiz
Ignore the quiz published today. Seems to have been some kind of mix up and questions from the week before last have got published again.
Apologies on behalf of my publishing team.
Gaurav Sri Krishna  

Answers to last week's quiz (#259)

1. When Amul was building a modern dairy plant to process liquid milk UNICEF and other diary experts declared it impossible to process liquid milk into powder and other solid products. Undeterred, Dr Kurien’s team went ahead and achieved one of the firsts in the world. What is it?Amul was the first in the world to convert buffalo milk into powder, butter and Ghee etc
    
2. Whose in house magazine for its employees is called the Magic Carpet?Air India
    
3. This name the brand that was presented through India’s first colour advertisement in the mid 40s. Also name its ad agency.India’s first ad agency B Dattaram founded in 1905 and was responsible for the first colour advertisement for Ramtirth Brahmi Hair oil.
    
4. What term did Stuart W Cramer, a leading textile engineer from Charlotte, North Carolina, introduce in 1906?He used the term air conditioning in a patent claim filed for a humidifying head, , giving the fledgling industry in 1906 its name
    
5. Whose baseline reads “If We ask the right questions we can change the world”?Dassault systems
    
6. Name the two global technology giants that are embroiled in a controversy which is dubbed as “the Itanium situation”.HP and Oracle
    
7. This person known as the London Whale was mainly responsible for a $2 billion loss that hit a Wall Street bank. Name him and the organisation he represented? Bruno Iksil, a London based trader of JP Morgan. He had influence in the credit derivatives market which spurred some of his counterparts to dub him the London Whale.
    
8. Name this entrepreneur who at the age of 26 started selling trouser material branded as White, Blue, Brown(WBB) and launched a brand called Manz Wear in India?Kishore Biyani
    
9. Which organisation orients its employees around the concept it calls Scootitude?Scoot airlines, a low cost subsidiary of Singapore Airlines
    
10. Identify the character in the images and the brand that uses it as its logo. The first image shows its logo from the 50s and the second image is its current logo.
    Staedtler, the german pencil and writing instruments company. The logo represents the image of the Roman god of war.

The Strategist Quiz (#259) Gaurav Sri Krishna / New Delhi Jun 25, 2012, 00:51 IST

1. When Amul was building a modern dairy plant to process liquid milk UNICEF and other diary experts declared it impossible to process liquid milk into powder and other solid products. Undeterred, Dr Kurien’s team went ahead and achieved one of the firsts in the world. What is it?
    
2. Whose in house magazine for its employees is called the Magic Carpet?
    
3. This name the brand that was presented through India’s first colour advertisement in the mid 40s. Also name its ad agency.
    
4. What term did Stuart W Cramer, a leading textile engineer from Charlotte, North Carolina, introduce in 1906?
    
5. Whose baseline reads “If We ask the right questions we can change the world”?
    
6. Name the two global technology giants that are embroiled in a controversy which is dubbed as “the Itanium situation”.
    
7. This person known as the London Whale was mainly responsible for a $2 billion loss that hit a Wall Street bank. Name him and the organisation he represented?
    
8. Name this entrepreneur who at the age of 26 started selling trouser material branded as White, Blue, Brown(WBB) and launched a brand called Manz Wear in India?
    
9. Which organisation orients its employees around the concept it calls Scootitude?
    
10. Identify the character in the images and the brand that uses it as its logo. The first image shows its logo from the 50s and the second image is its current logo.
    
     
    

Answers to last week`s quiz (#258)

1. Which brand’s mascot is named after a legendary NBA Basketball player and coach?
   Twitter’s iconic blue bird is called Larry. It recently underwent a change which shows the bird looking up.
    
2. What is an Audimeter and also by what other name is it known?
   An electronic device attached to a TV set that monitors which programmes are watched by whom 
    
3. This celebrity is the first person to have hit the milestone 25 million followers on Twitter and therefore has started her own social networking website. Name the person and the social network. Name it.
   Lady Gaga and her social network called Social Monsters 
    
4. Which brand recently got its logo out of hock?
   Ford Motors blue oval logo 
    
5. An Indian e-commerce company installed 15 hand pumps, in a village in India so that villagers no longer have to walk for miles to quench their thirst. Pleased with the contribution the villagers showed their gratitude by renaming the village after this e-commerce company. Name it.
   The North Indian village Shiv Nagar changed its name to Snapdeal.com nagar 
    
6. This company worked recently on a project internally called “Project Signature,” along with while creative agency Leo Burnett and digital agency VML to execute the new brand strategy and identity system. Name the brand and the new tagline this exercise resulted in.
   Kellogg’s new verbal identity – Make Today Great 
    
7. Whose products are branded Yoga and Tai Chi, which are actually methods of breathing, exercising and meditating?
   Ultrabooks, manufactured by Lenovo and Asus are branded Yoga and Tai Chi 
    
8. Whose brands are Myth, Cheer and Joy?
   Procter & Gamble 
    
9. What was called Kiva Han and what is its claim to fame?
   The world’s first coffee Shop opened in Constantinople Turkey and was called “Kiva Han” 
    
10. The three images are linked to one company. Identify it and state the reasons.
    EW Scripps company the diverse media concern with interests in newspaper publishing, TV and syndication. It conducts the Spelling Bee contests in the US and syndicates the Dilbert cartoons
    

The Strategist Quiz (#257) Gaurav Sri Krishna / New Delhi Jun 11, 2012,

1. Who said this and for which product “We adopted the razor blade theory. Sell the razor at a reasonable price and people will buy the razor blades”? 
2. Which brand uses this baseline “The taste of Freedom”?
    
3. India’s largest shaving brand is a low profile one that is owned ironically by the third generation of a Sikh family. The Sikh faith forbids its men from shaving. Name it.
    
4. What is common to these companies — Adidas, Boeing, Colgate Palmolive, Gillette, Lavazza and Mahindra & Mahindra?
    
5. While on a voyage to Calcutta as an apprentice sailor during the 1830s, this person whittled out of pine wood a prototype of his invention that is now a world famous product. One of the names for his famous models is Peacemaker. Name him and his invention.
    
6. Which company caused a few jaws to drop in the early 2000s when it outsourced its IT functions to HP, its HR department to IBM and its facilities management to Jones Lang LaSalle?
    
7. What was discovered when Shashikant Phadnis, a graduate student from India working in London during the early 70s, misunderstood when his supervisor asked him to test a new chemical he had just synthesized and instead tasted it?
    
8. This company’s plan to downsize its retail stores in India is called Route 2015. It is currently battling a scam within the company. Name it.
    
9. ’Energy to Succeed’ is the baseline of this foreign coaching company that has a basein India to coach students for the IITJEE entrance examinations. Name it.
    
10. Identify the logo and also name the firm that designed it?