Monday, January 28, 2013

The Strategist Quiz (#290) Gaurav Sri Krishna / New Delhi Jan 28, 2013, 00:23 IST


  1. This word, also used in business journalism, refers to anything that is huge, astronomical, bumper and colossus. It originated from an imaginary land of giants in Gulliver’s Travels by Jonathan Swift. Name it.
     
  2. This business group originated in 1955 by the establishment of a sugar mill in Maharashtra. After losing the mill to cooperatives, it started manufacturing light dimmers and electronic gadgets. In early 1980s, its founder took a bank loan and launched an ambitious programme for producing colour TVs in collaboration with Toshiba of Japan and went on to be known as pioneers of colour TVs in India. Name the founder and business group.
     
  3. Name the business book, which is in the form of a parable and has characters with the names Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea.
     
  4. With which industry is the Will Eisner Industry Awards connected?
     
  5. Which company launched a Tulsi-based family soap called Ralak in the late 80s?
     
  6. Why is a company founded in 1895 by Genzo Shimadzu being investigated by Japan’s transport ministry?
     
  7. Which brand innovated Planar, Protar, Tessar, Sonnar and Distagon?
     
  8. What is the term used to describe the use of an exploit to remove manufacturer or carrier restrictions from a device, such as cellphone or tablet? The exploit usually involves running a privilege escalation attack on a user’s device to replace the manufacturer’s factory-installed operating system with a custom kernel.
     
  9. ______are Crazy GoodTM. Fill in the blank with the brand name.
     
  10. Identify the famous brand from its logo?

Answers to last week`s quiz (#289)


  1. When IBM and Ford announced casual work days, allowing employees to wear business casual attire, which brand ran congratulatory ads in the Wall Street Journal and USA today? This brand credits itself of inventing the concept of casual wear. Hush Puppies  
  2. Connect the Octopus, the Murex Snail, Cow’s urine, the Lac insect and Red Onions with the fashion industry. What do you get? 
    They are all sources of natural dyes used in the fashion industry. Cow’s urine produces the indian yellow colour, Octopus– Sepia brown, Lac-red/violet, Murex snail – purple and red onions the onion red colour  
  3. This NYSE listed company was founded in the early 60’s. Its founder invited friends into her Queens home once a week, to discuss how best to lose weight. Name the founder and the company. 
    Weight Watchers International Inc was founded in 1963 by a Brooklyn home maker Jean Nidetch.  
  4. Name the company that was forced to hire an outsider as its CEO for the first time since its inception in 1847. It was reeling under a global bribery scandal. 
    Siemens. It hired Peter Loscher in 2007 who was President of Merck US at that time. Until 1999 German companies could deduct bribes paid abroad from their taxable incomes.
     
  5. This person, while head the marketing team of a technology company in 1991, came up with a revolutionary slogan after a failed promotion. He and his team studied successful consumer marketing techniques and tactics used by well-known companies supplying a ingredient of a finished product, like NutraSweet™, Teflon™ and Dolby™. Name the person, company and the slogan.. 
    Dennis Carter and this team at Intel came up with the slogan “Intel Inside”
     
  6. Name the brand that has launched a point system by introducing a proprietary unit of measurement for tracking activity and movement of the customer. It is recorded by the means of a wrist band. Also name the program. 
    Nike’s FuelBand. It is a three-axis accelerometer worn on the wrist, translating the wearer's daily movements into proprietary NikeFuel points to track the individual's activity and energy expenditures  
  7. This brand is known as Sure in the UK, Degree in the USA and Shield in South Africa. By what name is it sold in India? 
    Rexona
     
  8. What is the term used to describe a marketing strategy in which a firm marketing a product with a well-developed proposition uses the same brand name in a different product category? 
    Brand extension or brand stretching
     
  9. Whose new tagline or slogan is “Let’s go Places”? 
    Toyota Motors
     
  10. Whose logo is this? (Note: The cut visible at the bottom is intentional. The outer border of the logo actually is a full circle and is of the same colour as in this image) 
    Hyderabad Metro Rail. L& T Metro rail, which is the concessionaire, unveiled this new logo and announced that the project’s brand ambassadors would be chosen from students and citizens of Hyderabad through a multi-stage competition