Gaurav Sri Krishna / New Delhi Oct 01, 2012, 00:58 IST

1. The second publication of the founders of this company was nicknamed the Yellow Bible. Name them and their company which is now owned by BBC.
    
2. This first of its kind product was signed with its designer’s initials F.F. when it was launched in 1971. A requirement of a Japanese company gave rise to this invention. Name the person who designed it.
    
3. Whose logo contains the Biscione, the emblem of the House of Visconti, rulers of Milan in the 14th century and a red cross on a white field, the emblem of the city of Milan?
    
4. What is common to these brands: Best-Locks, Oxford, Tente, Built to Rule and Cobi? A particular term is used to describe these companies.
    
5. This merger was billed as the biggest one in the early 2000s, but was halted in its tracks by the competition authorities of Europe. For the first time in history the European authorities forbade a merger that had been passed earlier by the US authorities. The US justice department gave its assent and insisted that the acquiring company sell off its helicopter business for security purposes. The CEO of the acquiring company had even deferred his retirement for a year to see the deal through. Name the companies involved.
    
6. This brand was truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah’s frustration with the thick, waxy beauty creams that came in shoe-polish tins. They left her skin looking greasy, and they certainly didn’t fit with her feminine sensibility. Graham wanted to create a new beauty product for her—one that could not only moisturise her skin, but also leave her feeling beautiful and feminine. Name the brand.
    
7. Why did Rolls Royce and Estee Lauder change their brand names to Silver Shadow and Country Moist respectively after their post launch fiascos in Germany?
    
8. Whose top selling brands are Mahacef, Ranidom, Gudcef, Unwanted and Noble?
    
9. What is the term used to describe a good or service that is characterized by excludability and non-rivalry in consumption?
    
10. Identify the visuals and establish the connection between the them.
    

Answers to last week's quiz (#272)

1. Considered to be the father of the tablet computer, this person has driven innovations ahead of his times. He is also credited with the design of what is often called the world's first PC. He created the prototype of the first tablet way back in1993 and launched one in 2002 when he was with Microsoft. Name him.Chuck Thacker. He was the chief designer of the Xerox Alto, a machine launched in 1974 that is often called the world’s first PC. He also built the Windows XP Tablet PC ,also the world’s first.
    
2. In which company is this term FOSS used to describe a cadre of elites who have assumed powerful positions? Also expand it.Friends of Sheryl Sandberg (FOSS) is a term used at Facebook to describe a cadre of elites who have assumed powerful positions under the leadership of its COO Sheryl Sandberg
    
3. This management technique was first applied by the United States Agency for International Development in the late 1990s. It earned recognition as an approach to managing the change process in organisations. It focuses on what an organisation does well rather than on eliminating what it does badly. Name it.Appreciative Inquiry (AI)
    
4. Name the first building Le Corbusier completed in Ahmadabad in the mid 50s.The Mill owners Association Building situated on the banks of the Sabarmati. It was a fitting tribute to the textile industry, which generated the city’s wealth at the turn of the 20th century.
    
5. When this single use camera was launched, it is stated that customers in the US called customer support to find out if it could be used during the week. Why? Also name the manufacturer. Since it was branded Weekender by Kodak
    
6. This person was known as ‘The Man Who Bought The Company’ went on to become one of America’s leading entrepreneurs. While he was working with Lever brothers in the 50s, he is known to have persuaded a roomful of hardened buyers to buy Pepsodent toothpaste by making a brief but memorable sales presentation that featured a trained monkey. Name this person. Viktor Kiam. He first made his fortune as the President and CEO of Remington Products, which he famously purchased after his wife, bought him his first electric shaver and he liked the product very much.
    
7. This brand was created when its founder got inspired by, an odor-absorbing solution developed for hunting apparel to prevent deer from getting tipped off by the smell of a sportsman’s sweat. The patent was held by a 126-year-old American company acquired by an Indian business group in 2008. It won the Harvard Business School’s Alumni New Venture Contest for startups with less than $1 million in invested capital this year. Name the brand, the American textile company, the Indian company that owns it and also the name of the trademarked solution.Knockout, the female undergarment brand created by Angela Newman. She bought the patent for the odor absorbing solution NO TRACE from Dan River Inc which is now a subsidiary of GHCL Ltd part of the Dalmia Brothers group.
    
8. Whose official blog is Blue Tales?
   JetBlue
    
9. Whose trademarked baseline is "Go the Distance"? Apollo tyres
    
10. Identify the company from its logo.
    
    Mastercard Worldwide’s Corporate logo  

There was 7 all-correct entry for The Strategist quiz #272. S. Abishek Aditya from Noida wins Rs 2000. The winner of the cash prize was chosen by drawing lots.

Great to see 55 readers getting last week's quiz right. 

The Strategist Quiz (#271) Gaurav Sri Krishna / New Delhi Sep 17, 2012, 00:59 IST

1. What carries the following brand names — White Star, Steerage, Lifeboat, Anchor, and Capt. Smiths?
    
2. Who said this- “I don’t know why we call it a mouse. Sometimes I apologise. It started that way and we never did change it”?
    
3. Whose motto in Sanskrit reads: Bahujan Hitaya Bahujan Surkhasya? When translated it means, to promote happiness and welfare of the masses through education, information and entertainment.
    
4. This person got two opportunities his way, which helped him discover a new product. First when he was asked to find a material to make plastic gun sights during World War II and nine years later when he was at Eastman Kodak he was assigned to develop a new material for jet plane cockpits. Name the person and the product he invented?
    
5. In business management what is “the118”?
    
6. The chairman of which company in the annual report for the year 2011-12 stated that his company was working on a “Holding Pattern”? What does that mean?
    
7. The founder of this company was the captain of the US team that won the America’s cup three years before he launched his company. In 1979, he was thought to have perished in a storm at sea while participating in the fastnet race. He survived and skippered his 61 foot yacht Tenacious to a corrected-time victory. Name him and the company he founded.
    
8. What is the term used to describe collaborative sharing of web content organised around one or more particular themes or topics?
    
9. With which brand is the 7-Election campaign linked and what is it?
    
10. Identify the brand from the caricature in this visual?
    

Answers to last week's quiz (#270)

1. he trademark of this brand was painted by Sir Joshua Reynolds in 1876 and was called the Infant Hercules. This brand is being manufactured and sold in India since the mid 50s. Name it. Woodward’s Gripe Water. It is manufactured in Chennai by TTK Pharma
    
2. This perfume is based on the molecular structures of blood and semen. According to promotional materials, the perfume uses a first of its kind fluid technology to combine notes of atropa belladonna, Tiger orchid, incense, apricot, saffron and honey. Name the brand and its creator.Lady Gaga Fame is the world’s first black Eau de parfum created by American singer Lady Gaga. It is made by her company Haus Laboratories in collaboration with Coty
    
3. The logo of this global brand has the colours of the flag of the country of its origin. In its logo the blue colour represents trust, and the yellow colour depicts happiness, optimism and imagination. It was founded by a 17-year-old in the early 40s. Identify the brand.IKEA
    
4. Ironically whose technology was christened FairPlay?It is a digital rights management (DRM) technology created by Apple Inc., based on technology created by a company called Veridisc
    
5. What is the term used to describe this system which is a collection of financial entities, infrastructure and practices which support financial transactions that occur beyond the reach of existing state sanctioned monitoring and regulation? Hedge funds and instruments like Credit Default Swaps fall under this category.Shadow Banking system
    
6. Which 75-year-old bakery brand is named after one of the first ladies of the United States?“Cakes and pastries fine enough to serve at the White House.” That is how Roy Nafziger, Interstate Bakeries founder, described his Dolly Madison snack cakes at their introduction in 1937. Roy’s fascination with the First Lady Dolley Madison inspired him to name it so
    
7. The founder of this business group first worked for seven years without pay for an indenting firm in Madras. On the passing away of the owner in 1928 he inherited the business. The firm represented Beecham’s and Lever Brothers of UK. Also the Indian Postal department has issued a Rs 5 stamp in his honour. Name him.TT Krishanmachari founder of the TTK group of companies. He was also the Union Finance Minister in Nehru’s cabinet
    
8. The only manufacturer of trains and planes in the world uses this baseline ‘the evolution of mobility’. Name it. Bombardier
    
9. The names Mea, Andrea, Emma, Andrea, Stephanie and Olivia are connected with which brand?Lego. They are part of the Lego Friends range of products that exclusively target girls. This is a first in the history of Lego, which has always made unisex products
    
10. Identify the company from its logo in the visual?
     Saint Gobain

The Strategist Quiz (#270) Gaurav Sri Krishna / New Delhi Sep 10, 2012, 00:06 IST

1. The trademark of this brand was painted by Sir Joshua Reynolds in 1876 and was called the Infant Hercules. This brand is being manufactured and sold in India since the mid 50s. Name it.
    
2. This perfume is based on the molecular structures of blood and semen. According to promotional materials, the perfume uses a first of its kind fluid technology to combine notes of atropa belladonna, Tiger orchid, incense, apricot, saffron and honey. Name the brand and its creator.
    
3. The logo of this global brand has the colours of the flag of the country of its origin. In its logo the blue colour represents trust, and the yellow colour depicts happiness, optimism and imagination. It was founded by a 17-year-old in the early 40s. Identify the brand.
    
4. Ironically whose technology was christened FairPlay?
    
5. What is the term used to describe this system which is a collection of financial entities, infrastructure and practices which support financial transactions that occur beyond the reach of existing state sanctioned monitoring and regulation? Hedge funds and instruments like Credit Default Swaps fall under this category.
    
6. Which 75-year-old bakery brand is named after one of the first ladies of the United States?
    
7. The founder of this business group first worked for seven years without pay for an indenting firm in Madras. On the passing away of the owner in 1928 he inherited the business. The firm represented Beecham’s and Lever Brothers of UK. Also the Indian Postal department has issued a Rs 5 stamp in his honour. Name him.
    
8. The only manufacturer of trains and planes in the world uses this baseline ‘the evolution of mobility’. Name it.
    
9. The names Mea, Andrea, Emma, Andrea, Stephanie and Olivia are connected with which brand?
    
10. Identify the company from its logo in the visual?
    

Answers to last week's quiz (#269)

1. The day iPhone was launched in 2007 to whom did Steve Jobs send this message and why - “couldn’t have done it without you”?Wendell Weeks, CEO of Corning which supplied the Gorilla glass in six weeks just in time for the launch. It stopped producing it in the 60s since Corning could not find a market for it then
    
2. Which company runs the GameChanger program, whose mission is to provide seed funding and guidance to cutting-edge ideas and foster a culture of innovation? Shell, the oil company
    
3. This person worked in the Art department at General Electric Company. He is known for a very popular comic strip that first got published in 1958. Two of the characters from his comic strip were named after his colleagues at GE. Name him and his creation. Johnny Hart creator of the comic strip BC and the Wizard of Id
    
4. The ad agency JWT made several attempts to promote this brand as a summer time drink during the 1940s. In one of the advertisements the copy reads - “As a pick me up ____with a little Sherry or old Brandy is a drink for the Gods”. Name the brand.Horlicks
    
5. This eminent inventor and scientist in the 1870s tried to teach his Skye terrier to growl in words and with his elder brother made a speaking machine that was modeled on a lamb's larynx. He always listed his occupation simply as "teacher of the deaf". Name him.Alexander Graham Bell
    
6. Name the world’s largest derivative exchange where trading it claims is at speed of light. Two billion order messages per second. NSE (National Stock Exchange of India)
    
7. During the 1850s in London what were decency boards and where were they found?Decency boards were placed along the sides of the top deck of double Decker busses that had an open top. They were used to prevent young men glimpsing the ankles of ladies riding on the top deck. They were also used for placing advertisements
    
8. Keeping with the changing times which brand has dropped its 50 year old tagline “We try harder” and has introduced a new one recently?Avis, the rent a car company’s new tag line is “It’s your space”.
    
9. Which brand claims on its website that its inspiration is spiritual Guru Sri Sri Ravishankar?Chocolate health drink Ojasvita.
    
10. Identify the brand from its logo in the visual?
    Sugarapova, a company set up by tennis star Maria Sharapova in the US, that sells premium gummy candy.

The Strategist Quiz (#269) Gaurav Sri Krishna / New Delhi Sep 03, 2012, 00:02 IST

1. The day iPhone was launched in 2007 to whom did Steve Jobs send this message and why - “couldn’t have done it without you”?
    
2. Which company runs the GameChanger program, whose mission is to provide seed funding and guidance to cutting-edge ideas and foster a culture of innovation?
    
3. This person worked in the Art department at General Electric Company. He is known for a very popular comic strip that first got published in 1958. Two of the characters from his comic strip were named after his colleagues at GE. Name him and his creation.
    
4. The ad agency JWT made several attempts to promote this brand as a summer time drink during the 1940s. In one of the advertisements the copy reads - “As a pick me up ____with a little Sherry or old Brandy is a drink for the Gods”. Name the brand.
    
5. This eminent inventor and scientist in the 1870s tried to teach his Skye terrier to growl in words and with his elder brother made a speaking machine that was modeled on a lamb's larynx. He always listed his occupation simply as "teacher of the deaf". Name him.
    
6. Name the world’s largest derivative exchange where trading it claims is at speed of light. Two billion order messages per second.
    
7. During the 1850s in London what were decency boards and where were they found?
    
8. Keeping with the changing times which brand has dropped its 50 year old tagline “We try harder” and has introduced a new one recently?
    
9. Which brand claims on its website that its inspiration is spiritual Guru Sri Sri Ravishankar?
    
10. Identify the brand from its logo in the visual?
    

Answers to last week's quiz (#268)

1. What is common to Carl Lewis, Jeff Bezos, Jay Leno, Sharon Stone and Paul Ryan - Republican VP candidate?They all worked at McDonald’s when they were teenagers.
    
2. Which airline created aviation history when they started to serve passengers with re-useable cookie tins?Indigo Airlines. It started selling cookies in reusable tins in 2007.
    
3. Who won a Nobel Prize in Economics for demonstrating the fact that when sellers have information about the quality of a product that buyers don’t have, the sellers are the primary losers, as suspicious buyers drive down prices or abandon the market altogether?In 2001 the Nobel Prize in Economics was awarded jointly to George A. Akerlof, A. Michael Spence and Joseph E Stiglitz for their analyses of markets with asymmetric information.
    
4. This company is celebrating its Platinum Jubilee this year. It was established by Lingam Brothers and Vijendra Rao in a spirit of Swedishi-ism, to be owned, controlled and managed only by Indians. Name the company. United India Insurance Company Limited, was founded in Chennai in 1906.
    
5. DoCoMo when translated in English means “Everywhere”, but which company’s baseline is Everywhere?Iridium, the satellite phone company.
    
6. What is the term used to describe a kind of shareware program that keeps reminding the user to register, purchase or take some other action through one or more popup windows?Nagware
    
7. This invention replaced a church key that was required for opening metal containers. In the late 1950s the inventor/engineer and tool manufacturer, was forced to use the bumper of his car to open cans of beer because he forgot the church key. Name him and his invention.Ermal Fraze of Ohio invented the first practical pull top can and it was unveiled in 1963 by the Pittsburgh Brewing Company.
    
8. When this list was first launched by a famous business journal IBM, Hewlett-Packard, Johnson & Johnson, Eastman Kodak and Merck were ranked in the top five. Name the listing and the year of publication.IBM, Hewlett-Packard, Johnson & Johnson, Eastman Kodak and Merck were ranked in the top five of Fortune’s first listing of America’s Most Admired companies in 1983.
    
9. What is common to Steve Jobs and Edwin Land, the inventor and founder of the company Polaroid?Both of them had to resign from the companies they started.
    
10. Identify the brand from its logo in the visual?
    The Belgian chocolate brand Godiva.

There was no all-correct entry for The Strategist quiz #268.