Gaurav Sri Krishna / New Delhi Oct 01, 2012, 00:58 IST

1. The second publication of the founders of this company was nicknamed the Yellow Bible. Name them and their company which is now owned by BBC.
    
2. This first of its kind product was signed with its designer’s initials F.F. when it was launched in 1971. A requirement of a Japanese company gave rise to this invention. Name the person who designed it.
    
3. Whose logo contains the Biscione, the emblem of the House of Visconti, rulers of Milan in the 14th century and a red cross on a white field, the emblem of the city of Milan?
    
4. What is common to these brands: Best-Locks, Oxford, Tente, Built to Rule and Cobi? A particular term is used to describe these companies.
    
5. This merger was billed as the biggest one in the early 2000s, but was halted in its tracks by the competition authorities of Europe. For the first time in history the European authorities forbade a merger that had been passed earlier by the US authorities. The US justice department gave its assent and insisted that the acquiring company sell off its helicopter business for security purposes. The CEO of the acquiring company had even deferred his retirement for a year to see the deal through. Name the companies involved.
    
6. This brand was truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah’s frustration with the thick, waxy beauty creams that came in shoe-polish tins. They left her skin looking greasy, and they certainly didn’t fit with her feminine sensibility. Graham wanted to create a new beauty product for her—one that could not only moisturise her skin, but also leave her feeling beautiful and feminine. Name the brand.
    
7. Why did Rolls Royce and Estee Lauder change their brand names to Silver Shadow and Country Moist respectively after their post launch fiascos in Germany?
    
8. Whose top selling brands are Mahacef, Ranidom, Gudcef, Unwanted and Noble?
    
9. What is the term used to describe a good or service that is characterized by excludability and non-rivalry in consumption?
    
10. Identify the visuals and establish the connection between the them.