Sunday, October 14, 2012

Answers to last week's quiz (#274)

  1. This top ranked company got its name as a result of a search for a word that was meaningless and without connotation in any language. 10,000 names were produced by a computer which was finally reduced to 234 by extensive opinion polls amongst 7000 people and finally 6 names were short listed. Further these 6 names were examined for meaninglessness in more than100 languages. Name the company. The Fortune No.1 ranked company Exxon. It is now known as Exxon Mobil after it merged with Mobil in 1999.
  2. What was launched with the proclamation “as the friend of The Honest Financier and the Respectable Broker”?The Financial Times of London was launched in 1888, as the friend of The Honest Financier and the Respectable Broker.
  3. Connect the Please Touch museum in Philadelphia and the creator of the price tag in organised retail and arrive at the name of a person.Johan Wanamaker, America’s most innovative retailer invented the price tag and also the concept of department stores in 1861. His 8th floor toy department had another first in retailing history: a monorail for the kids that traveled around the entire department, camera dept, piano and organ dept. The monorail car is a feature at Philadelphia's Please Touch Museum now.
  4. Which brand ran the Be Idiotsafe campaign? Ceat Tyres
  5. What is common to Winston Churchill, The Rothschild family and the Gurkhas of Nepal?Cigars. Churchill and Rothschild are types of Parejo cigars. The Gurkha is a cigar brand. These were first made by the British soldiers from the local tobacco when they occupied the Indian sub continent. The fondness of the British for the legendary Nepalese fighters inspired them to name their cigars “Gurkhas. Currently an Indian K Hansotia owns the brand and it is manufactured in the US.
  6. This brand was truly born when the founder observed that his twin daughters suffering from cerebral palsy, were finding it difficult in gripping a pen or a pencil due to lack of co-ordination and undeveloped muscles. He went on to invent a writing instrument which is now a popular brand. Name the founder and the brand. The Yoro pen was invented in Taiwan by Bao Shen Liu. It is named after his daughters Yoyo and Roro.
  7. The history of this product can be traced back to a recipe created by the Roman chef Apicius, in which “a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper.” Name it. Biscuits.
  8. Which brand’s loyalty program is christened GoodLife?Hero Motorcorp
  9. What is the term used to describe an advertising campaign in which the advertisements are shown infrequently over a period of time?Drip Campaign
  10. Identify this comic character and the NASDAQ listed company that created it. A series of comics related to this character are published online in various languages embedded with stories that have elements of its products.Captian Zilog created by Zilog Inc the microprocessor company

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