Wednesday, June 27, 2012

The Strategist Quiz (#259) Gaurav Sri Krishna / New Delhi Jun 25, 2012, 00:51 IST


  1. When Amul was building a modern dairy plant to process liquid milk UNICEF and other diary experts declared it impossible to process liquid milk into powder and other solid products. Undeterred, Dr Kurien’s team went ahead and achieved one of the firsts in the world. What is it?
     
  2. Whose in house magazine for its employees is called the Magic Carpet?
     
  3. This name the brand that was presented through India’s first colour advertisement in the mid 40s. Also name its ad agency.
     
  4. What term did Stuart W Cramer, a leading textile engineer from Charlotte, North Carolina, introduce in 1906?
     
  5. Whose baseline reads “If We ask the right questions we can change the world”?
     
  6. Name the two global technology giants that are embroiled in a controversy which is dubbed as “the Itanium situation”.
     
  7. This person known as the London Whale was mainly responsible for a $2 billion loss that hit a Wall Street bank. Name him and the organisation he represented?
     
  8. Name this entrepreneur who at the age of 26 started selling trouser material branded as White, Blue, Brown(WBB) and launched a brand called Manz Wear in India?
     
  9. Which organisation orients its employees around the concept it calls Scootitude?
     
  10. Identify the character in the images and the brand that uses it as its logo. The first image shows its logo from the 50s and the second image is its current logo.
     

Answers to last week`s quiz (#258)


  1. Which brand’s mascot is named after a legendary NBA Basketball player and coach?
    Twitter’s iconic blue bird is called Larry. It recently underwent a change which shows the bird looking up.
     
  2. What is an Audimeter and also by what other name is it known?
    An electronic device attached to a TV set that monitors which programmes are watched by whom 
     
  3. This celebrity is the first person to have hit the milestone 25 million followers on Twitter and therefore has started her own social networking website. Name the person and the social network. Name it.
    Lady Gaga and her social network called Social Monsters 
     
  4. Which brand recently got its logo out of hock?
    Ford Motors blue oval logo 
     
  5. An Indian e-commerce company installed 15 hand pumps, in a village in India so that villagers no longer have to walk for miles to quench their thirst. Pleased with the contribution the villagers showed their gratitude by renaming the village after this e-commerce company. Name it.
    The North Indian village Shiv Nagar changed its name to Snapdeal.com nagar 
     
  6. This company worked recently on a project internally called “Project Signature,” along with while creative agency Leo Burnett and digital agency VML to execute the new brand strategy and identity system. Name the brand and the new tagline this exercise resulted in.
    Kellogg’s new verbal identity – Make Today Great 
     
  7. Whose products are branded Yoga and Tai Chi, which are actually methods of breathing, exercising and meditating?
    Ultrabooks, manufactured by Lenovo and Asus are branded Yoga and Tai Chi 
     
  8. Whose brands are Myth, Cheer and Joy?
    Procter & Gamble 
     
  9. What was called Kiva Han and what is its claim to fame?
    The world’s first coffee Shop opened in Constantinople Turkey and was called “Kiva Han” 
     
  10. The three images are linked to one company. Identify it and state the reasons.
    EW Scripps company the diverse media concern with interests in newspaper publishing, TV and syndication. It conducts the Spelling Bee contests in the US and syndicates the Dilbert cartoons

Monday, June 11, 2012

The Strategist Quiz (#257) Gaurav Sri Krishna / New Delhi Jun 11, 2012,


  1. Who said this and for which product “We adopted the razor blade theory. Sell the razor at a reasonable price and people will buy the razor blades”? 
  2. Which brand uses this baseline “The taste of Freedom”?
     
  3. India’s largest shaving brand is a low profile one that is owned ironically by the third generation of a Sikh family. The Sikh faith forbids its men from shaving. Name it.
     
  4. What is common to these companies — Adidas, Boeing, Colgate Palmolive, Gillette, Lavazza and Mahindra & Mahindra?
     
  5. While on a voyage to Calcutta as an apprentice sailor during the 1830s, this person whittled out of pine wood a prototype of his invention that is now a world famous product. One of the names for his famous models is Peacemaker. Name him and his invention.
     
  6. Which company caused a few jaws to drop in the early 2000s when it outsourced its IT functions to HP, its HR department to IBM and its facilities management to Jones Lang LaSalle?
     
  7. What was discovered when Shashikant Phadnis, a graduate student from India working in London during the early 70s, misunderstood when his supervisor asked him to test a new chemical he had just synthesized and instead tasted it?
     
  8. This company’s plan to downsize its retail stores in India is called Route 2015. It is currently battling a scam within the company. Name it.
     
  9. ’Energy to Succeed’ is the baseline of this foreign coaching company that has a basein India to coach students for the IITJEE entrance examinations. Name it.
     
  10. Identify the logo and also name the firm that designed it?

Answers to last week`s quiz (#256)



  1. Name this company that was founded by a lady pilot who got her license to fly in 1936 and created history by issuing the first erotic share in the stock exchange when her company got listed.
    The company Beate Uhse named after its founder is a public company running a chain of sex shops and was listed on the Frankfurt stock exchange in 1999. She was a pilot with the German Luftwaffe during WWII.
     
  2. Suicide, scissor, butterfly, jack-knife, gull, switchblade and Lambo are different kinds of __________?Different types of automobile doors. The Lambo door is short for the Lamborghini Doors.
     
  3. This term describes a form of intellectual property and refers to the characteristics of the visual appearance of a product or its packaging that signify the source of the product to its consumers. Name it. Trade Dress.
     
  4. Name the apparel brand that got its name after a batch of shirts got over dyed accidentally.Colorplus.
     
  5. Name the brands and the manufacturer that are linked to an innovative first of its kind, chocolate-flavoured cereal with marshmallow bits and the first strawberry-flavoured cereal that were launched in the US 40 years ago.The cereals launched in 1971 by General Mills were named after monsters, Count Chocula and Franken Berry.
     
  6. What do you get when you connect the Malabar princess, Kashmir princess and Rani of Aera?They are all names of aircrafts owned by AirIndia that were part of major air disasters during the 1950s.
     
  7. By April 2013 which beverage is going to be accorded the status of India’s national drink?Tea.
     
  8. Name the first Indian family to be entrusted with a State mint during the mid 1800s and possibly the only family ever to engrave its initials on a national coin.The Parsi family of Merjis ran the Aurangabad mint for the Nizam of Hyderabad. Widely known after Pestonji Marzi is the Pestan shai coin of the Nizam government.
     
  9. Related to innovation and marketing strategies, name the methodology that is applied to develop a new entity by combining attributes of a variety of existing entities. A lunar crater is also named after the person who developed this model.The Morphological Box method was developed by Fritz Zwicky a Swiss astronomer at the Institute of Technology, California during the 1930s.
     
  10. Identify both the brands from the visuals and name the taglines or themes they use on their respective facebook pages.
    1. Allen Solly– Get stagged




    2. Parx from Raymond’s – Live easy.

Tuesday, June 5, 2012

The Strategist Quiz (#256)


  1. Name this company that was founded by a lady pilot who got her license to fly in 1936 and created history by issuing the first erotic share in the stock exchange when her company got listed.
     
  2. Suicide, scissor, butterfly, jack-knife, gull, switchblade and Lambo are different kinds of __________?
     
  3. This term describes a form of intellectual property and refers to the characteristics of the visual appearance of a product or its packaging that signify the source of the product to its consumers. Name it.
     
  4. Name the apparel brand that got its name after a batch of shirts got over dyed accidentally.
     
  5. Name the brands and the manufacturer that are linked to an innovative first of its kind, chocolate-flavoured cereal with marshmallow bits and the first strawberry-flavoured cereal that were launched in the US 40 years ago.
     
  6. What do you get when you connect the Malabar princess, Kashmir princess and Rani of Aera?
     
  7. By April 2013 which beverage is going to be accorded the status of India’s national drink?
     
  8. Name the first Indian family to be entrusted with a State mint during the mid 1800s and possibly the only family ever to engrave its initials on a national coin.
     
  9. Related to innovation and marketing strategies, name the methodology that is applied to develop a new entity by combining attributes of a variety of existing entities. A lunar crater is also named after the person who developed this model.
     
  10. Identify both the brands from the visuals and name the taglines or themes they use on their respective facebook pages.





Answers to last week's quiz (#255)


Answers to last week's quiz (#255)
Strategist Team / Jun 04, 2012, 00:39 IST


  1. What is common to the brands, Asian Paints and Pringles?
    Names for both were chosen from the telephone directory
     
  2. What significant event related to the social networking world is linked to NASA’s final service mission for the Hubble Space Telescope in May 2009?
    While on this mission, astronaut Michael J Massimino sent the first Twitter message from space
     
  3. This person was appointed professor of painting and sculpture at the University of New York (now New York University) during the 1830s. He invented a marble-cutting machine that could carve a three dimensional sculpture in marble/stone and later discovered that it was not patentable because it infringed an earlier invention. One of his famous paintings is that of the Dying Hercules. Name him.
    Samuel F B Morse, inventor of the telegraph
     
  4. What is the ‘Become Indra’s Advisor Contest”?
    This is one of its kind contest announced by PepsiCo, that provides B-school students with a lifetime opportunity presenting their challenge solution to PepsiCo’s chairperson and CEO, Indra Nooyi at PepsiCo’s headquarters at Purchase, New York  
  5. If the name Redmond is synonymous with Microsoft, then with which brand is the place Waterloo synonymous?
    Research In Motion, makers of Blackberry phones
     
  6. In the late 1950s, faced with overwhelming debts, three babies and only $200 in hand, a songwriter spent most of the $200 left with him and bought a tape recorder. This machine would let him vary playback speed and therefore used it to alter his voice and went on sing a song called the Witch Doctor and created history. His creation is now worth more than a billion dollars. Name him and his creation.
    Ross Bagdasarian Sr, a songwriter who created the popular characters Alvin and the Chipmunks
     
  7. What are the McCaslin, Menlo, Moorestown and Medfield platforms? 
    All are codenames for Intel’s mobile internet platforms
     
  8. Name this Indian company that was founded by two British gentlemen in 1902 and for some time it was part of a UK company called the Red Hand Composition company. 
    Shalimar Paints
     
  9. With which brand are these ad lines connected — We Roar and As alive as you are?
    The carmaker Jaguar  
  10. Identify the mascot and the brand it is linked to form the visual.
    McDonald’s original advertising symbol was a winking little fellow named “Speedee”, designed to promote McDonald’s fast service. He was replaced by the golden arches and later named Ronald McDonald.