Monday, June 11, 2012

The Strategist Quiz (#257) Gaurav Sri Krishna / New Delhi Jun 11, 2012,

  1. Who said this and for which product “We adopted the razor blade theory. Sell the razor at a reasonable price and people will buy the razor blades”? 
  2. Which brand uses this baseline “The taste of Freedom”?
  3. India’s largest shaving brand is a low profile one that is owned ironically by the third generation of a Sikh family. The Sikh faith forbids its men from shaving. Name it.
  4. What is common to these companies — Adidas, Boeing, Colgate Palmolive, Gillette, Lavazza and Mahindra & Mahindra?
  5. While on a voyage to Calcutta as an apprentice sailor during the 1830s, this person whittled out of pine wood a prototype of his invention that is now a world famous product. One of the names for his famous models is Peacemaker. Name him and his invention.
  6. Which company caused a few jaws to drop in the early 2000s when it outsourced its IT functions to HP, its HR department to IBM and its facilities management to Jones Lang LaSalle?
  7. What was discovered when Shashikant Phadnis, a graduate student from India working in London during the early 70s, misunderstood when his supervisor asked him to test a new chemical he had just synthesized and instead tasted it?
  8. This company’s plan to downsize its retail stores in India is called Route 2015. It is currently battling a scam within the company. Name it.
  9. ’Energy to Succeed’ is the baseline of this foreign coaching company that has a basein India to coach students for the IITJEE entrance examinations. Name it.
  10. Identify the logo and also name the firm that designed it?

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