Sunday, November 18, 2012

Answers to last week's quiz (#279)

  1. A town pharmacy in Wiesloch, a German city close to Heidelberg and Walldorf, created history in 1888. What was the incident?The town is referred to as the “first filling station in the world”. It is part of the Bertha Benz Memorial route. In August 1888, Benz drove in one of Benz’s newly-constructed patent Motorwagen No. 3 automobiles from Mannheim to Pforzheim, becoming the first person to drive an automobile over more than a very short distance (about 104 km). On the way, she had to find Ligroin, a solvent available only at dispensing chemists’ shops, to use as fuel. Thus, the still existing Stadt-Apotheke in Wiesloch became the world’s first filling station.
  2. This entrepreneur owns all the apartments on the 100th and 140th floors of Dubai’s iconic Burj Khalifa. He rose from a salesman to become a billionaire. Name him and his business group.BR Shetty founder of NMC Healthcare group in Dubai.
  3. What is the term used to describe certain products or goods whose demand increases as their price increases? Greater price confers greater status, contrary to the law of demand. iPhone 5 is being touted as one of them.Veblen Goods. The Veblen effect is named after economist Thorstein Veblen, who first identified the concepts of conspicuous consumption and status-seeking in 1899.
  4. In its 108 year old history this company’s cars sported newly designed badges for the first time in 2012 breaking away from tradition. What is being referred to here?Rolls-Royce celebrated the success of the 2012 Olympic Games at the closing ceremony with the three Rolls-Royce motor cars, sporting newly-designed badges, for the first time in the company’s 108-year history. The new badges, designed by the Rolls-Royce Bespoke design team, replaced the traditional R-R, which was used since start of the company.
  5. In India it is called the Style factor, in the US it goes by the name Thread, what is it?Exclusive websites for women launched by P&G in partnership with Yahoo!
  6. The Golden Ticket award is associated with which industry?The Amusement Park Industry.
  7. Name the brand that has come out with a special edition that pays tribute to Jonathan Swift. The product’s design carries elements of the novel Gulliver’s travels. Multi layer inlays reminiscent of the ropes that were used to bind Gulliver and an engraving showing the imperial army of Lilliput marching between Gulliver’s legs are found on the product.Mont Blanc special edition pen.
  8. Many 19th century inventors tried to import a rubbery substance found in a particular Central American tree and use it like rubber. One of them was an American photographer who in the 1860s bought some from a Mexican and failed to make rubber. Instead he ended up inventing something that was altogether new. Name the person and his invention.Thomas Adams, the inventor of the chewing gum.
  9. Whose logo is an inspiration of the perforated screen in the Sidi Sayeed mosque at Ahmedabad?IIM Ahmedabad.
  10. Identify the 4 brands from their logos and establish the connection between them.

    Energy supplement maker Honey Stinger, Trek bicycles, Anhueser Busch InBev and Nike were sponsors of Lance Armstrong the disgraced sportsman, who have withdrawn their sponsorship post the doping scandal.

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