Monday, July 30, 2012

The Strategist Quiz (#264) Gaurav Sri Krishna / New Delhi Jul 30, 2012, 00:58 IST

  1. This was the only brand before Havells that saw value in the late Rajesh Khanna. It struck its first in film placement deal for a movie starring the superstar where he played the owner of an agency in the movie that was named after this brand. Name the movie and the brand.
  2. Whose cell phone brand is christened “Chairman” and what is its claim to fame?
  3. This brand is from a central European country and its name when translated in its native, means pity/shame. It is quite a popular brand in India. Name it.
  4. Who said this “You always start with a fantasy. Part of the fantasy technique is to visualise something as perfect. Then with the experiments you work back from fantasy to reality, hacking away at the components”?
  5. At the age of five the founder of this company started selling matches to his nearby neighbours and by the time he was seven, he realised that he can buy matches in bulk cheaply in Stockholm and re-sell them individually at a very low price and still make a good profit. From matches, he expanded his porfolio. Name him and his company.
  6. Which brand is offering the winner of a new-flavour contest the option of a prize based on sales of the new flavour that he or she inspires? Also mention the title of this campaign.
  7. Connect the Lloyd’s Building in London, the Dresdner Bank Building in Frankfurt, IBM Tower in Johannesburg, the Elf Towers in Paris, the Etisalat building in Abu Dhabi and the New York times building with an individual who is considered to be an achiever?
  8. Launched in the early 1900s Highland Milk and Jersey were two of the three names that were considered for this brand. By what name is it known today?
  9. Identify the brand from this description — “A tribute to the man who stands up for what he believes. Who is brave enough to fight injustice and discrimination. Who leads by example.” This brand is the world’s largest brand in its category by volume.
  10. Identify the brand from its logo?

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