Tuesday, March 6, 2012

The Strategist Quiz (#243)

  1. “I was an ugly child. What can I say? Someday I hope Hollywood makes a film about ______, and they’ll be sure to cast somebody who looks like Tom Cruise in the lead role — but in the non Hollywood version, things don’t work out that way.” These are the opening lines of whose book?
  2. What technique came out of a Stanford University study which analysed data from Fortune 500 companies and found a 35 per cent discrepancy between the companies’ objectives and what was actually implemented?
  3. This ad agency was set up by bunch of students in 1993 because they couldn’t get an interview with traditional agencies. Recently Forbes rated them as one of the top 5 performing agencies in the world and a circus art and street entertainment company has taken a stake in it. Identify the agency and mention how it got its name.
  4. This youth brand that sells about 1 million sun glasses in India is foraying into motorcycle helmets, footwear and apparel. It plans to design and launch bicycles and may consider taking over a FM or TV Channel. Name it.
  5. Dow Corning expanded a self service web based distribution channel called Xiameter to market low cost silicon materials. From a business management perspective what concept does this act relate to?
  6. This company has a sole shareholder and therefore a general meeting is not held and its powers are executed by this sole shareholder. For its brand campaigns it uses the baseline “Simply Clever”. Name the company.
  7. Which brand runs a loyalty program that gives rewards on its Angel card?
  8. This person’s first business enterprise was selling Pepsi-Colas from a makeshift stand in his family’s front yard in US. Later on he invented a mechanical device in the 1920s which helped build his own business that is now a global brand. Name him and the brand.
  9. Invented by a St Louis advertiser in the late 1920s, this drink claimed that it would cure hangovers that plagued depression era Americans. Name it.
  10. Identify this Silicon Valley business and technology forum from its logo. It has already celebrated its silver jubilee.
Ten all-correct entries will receive a copy of Brian Tracy’s Change Your Thinking Change Your Life published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: March 6, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

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