Answers to last week's quiz (#252) Strategist Team / New Delhi May 14, 2012, 00:01 IST

1. This business magazine was first called New Business when it was launched. It witnessed the great crash of the Wall Street in 1929. Seeing this, the founder decided to change its name the subsequent year. Name the founder and the magazine.Fortune. It was founded by Henry Luce who was also the editor and founder of the Time magazine.
    
2. What term is used to describe a unit for the smallest detectable movement of a mouse in the computing industry? The cursor moves on the screen proportionally, at a rate of say X number of pixels per unit of this measure.Mickey
    
3. Connect a Bruce Willis movie with a 42-year-old product from Sears and what do you get?Die Hard. Introduced in 1967, it took nine years of intense research and more than $1 million for Sears to develop DieHard, America’s most innovative automotive battery.
    
4. Whose words are these “And there was Jack Welch. I got him into India because GE was not known in India and Pakistan. I pressed upon him to come. Rajiv Gandhi, who was a high-tech guy, had admiration for Jack. India was a closed economy and I became GE’s national adviser”? Kushal Pal Singh, a former army officer and chairman of developer DLF. DLF controls 3,000 acres or about 25 per cent of the township of Gurgaon.
    
5. Which company manufactured the ballot boxes for India’s first general election that was held in 1951?Godrej & Boyce
    
6. Which brand gets its name from a French opera set in British India that was about the daughter of a Brahmin priest and her servant Mallika?Lakme a brand now owned by HUL. Lakmé is an opera in three acts by Léo Delibes Festinger.
    
7. Which brand used this tagline “Drivers Wanted” and also ran an ad campaign on the same theme?Volkswagen
    
8. During the 1900s a family of seven brothers immigrated to California from Italy and they made strides in aviation by inventing the first enclosed cabin monoplane. In the 1950s in order to treat a family member’s arthritis symptoms with a hydrotherapy pump the brothers invented a pump and a small niche business was born. Name the family.Jacuzzi Brothers after whom Jacuzzis are known today
    
9. This entity changed its logo in the early 2000s because it developed a wide range of licensed merchandise and products. The new logo is based on its magazine’s iconic gold border. Name it and the firm that designed the logo. National Geographic’s now famous yellow frame logo was designed by the brand design firm Chermayeff & Geismar that was established way back in 1958
    
10. Identify the character from the visual and name the company that created it. 
    
    Swampy, the first original Disney character for a mobile game called Where’s My Water? It is a puzzle video game developed by Creature Feep and published by Disney Mobile, a subsidiary of Disney Interactive Studios.