Answers to last week`s quiz (#256)

1. 
   Name this company that was founded by a lady pilot who got her license to fly in 1936 and created history by issuing the first erotic share in the stock exchange when her company got listed.The company Beate Uhse named after its founder is a public company running a chain of sex shops and was listed on the Frankfurt stock exchange in 1999. She was a pilot with the German Luftwaffe during WWII.
    
2. Suicide, scissor, butterfly, jack-knife, gull, switchblade and Lambo are different kinds of __________?Different types of automobile doors. The Lambo door is short for the Lamborghini Doors.
    
3. This term describes a form of intellectual property and refers to the characteristics of the visual appearance of a product or its packaging that signify the source of the product to its consumers. Name it. Trade Dress.
    
4. Name the apparel brand that got its name after a batch of shirts got over dyed accidentally.Colorplus.
    
5. Name the brands and the manufacturer that are linked to an innovative first of its kind, chocolate-flavoured cereal with marshmallow bits and the first strawberry-flavoured cereal that were launched in the US 40 years ago.The cereals launched in 1971 by General Mills were named after monsters, Count Chocula and Franken Berry.
    
6. What do you get when you connect the Malabar princess, Kashmir princess and Rani of Aera?They are all names of aircrafts owned by AirIndia that were part of major air disasters during the 1950s.
    
7. By April 2013 which beverage is going to be accorded the status of India’s national drink?Tea.
    
8. Name the first Indian family to be entrusted with a State mint during the mid 1800s and possibly the only family ever to engrave its initials on a national coin.The Parsi family of Merjis ran the Aurangabad mint for the Nizam of Hyderabad. Widely known after Pestonji Marzi is the Pestan shai coin of the Nizam government.
    
9. Related to innovation and marketing strategies, name the methodology that is applied to develop a new entity by combining attributes of a variety of existing entities. A lunar crater is also named after the person who developed this model.The Morphological Box method was developed by Fritz Zwicky a Swiss astronomer at the Institute of Technology, California during the 1930s.
    
10. Identify both the brands from the visuals and name the taglines or themes they use on their respective facebook pages.
    1. Allen Solly– Get stagged
    
    
    
    
    2. Parx from Raymond’s – Live easy.
    

The Strategist Quiz (#256)

1. Name this company that was founded by a lady pilot who got her license to fly in 1936 and created history by issuing the first erotic share in the stock exchange when her company got listed.
    
2. Suicide, scissor, butterfly, jack-knife, gull, switchblade and Lambo are different kinds of __________?
    
3. This term describes a form of intellectual property and refers to the characteristics of the visual appearance of a product or its packaging that signify the source of the product to its consumers. Name it.
    
4. Name the apparel brand that got its name after a batch of shirts got over dyed accidentally.
    
5. Name the brands and the manufacturer that are linked to an innovative first of its kind, chocolate-flavoured cereal with marshmallow bits and the first strawberry-flavoured cereal that were launched in the US 40 years ago.
    
6. What do you get when you connect the Malabar princess, Kashmir princess and Rani of Aera?
    
7. By April 2013 which beverage is going to be accorded the status of India’s national drink?
    
8. Name the first Indian family to be entrusted with a State mint during the mid 1800s and possibly the only family ever to engrave its initials on a national coin.
    
9. Related to innovation and marketing strategies, name the methodology that is applied to develop a new entity by combining attributes of a variety of existing entities. A lunar crater is also named after the person who developed this model.
    
10. Identify both the brands from the visuals and name the taglines or themes they use on their respective facebook pages.
    
    
    
    
    

Answers to last week's quiz (#255)

Answers to last week's quiz (#255)

Strategist Team / Jun 04, 2012, 00:39 IST

1. What is common to the brands, Asian Paints and Pringles?
   Names for both were chosen from the telephone directory
    
2. What significant event related to the social networking world is linked to NASA’s final service mission for the Hubble Space Telescope in May 2009?
   While on this mission, astronaut Michael J Massimino sent the first Twitter message from space
    
3. This person was appointed professor of painting and sculpture at the University of New York (now New York University) during the 1830s. He invented a marble-cutting machine that could carve a three dimensional sculpture in marble/stone and later discovered that it was not patentable because it infringed an earlier invention. One of his famous paintings is that of the Dying Hercules. Name him.
   Samuel F B Morse, inventor of the telegraph
    
4. What is the ‘Become Indra’s Advisor Contest”?
   This is one of its kind contest announced by PepsiCo, that provides B-school students with a lifetime opportunity presenting their challenge solution to PepsiCo’s chairperson and CEO, Indra Nooyi at PepsiCo’s headquarters at Purchase, New York  
5. If the name Redmond is synonymous with Microsoft, then with which brand is the place Waterloo synonymous?
   Research In Motion, makers of Blackberry phones
    
6. In the late 1950s, faced with overwhelming debts, three babies and only $200 in hand, a songwriter spent most of the $200 left with him and bought a tape recorder. This machine would let him vary playback speed and therefore used it to alter his voice and went on sing a song called the Witch Doctor and created history. His creation is now worth more than a billion dollars. Name him and his creation.
   Ross Bagdasarian Sr, a songwriter who created the popular characters Alvin and the Chipmunks
    
7. What are the McCaslin, Menlo, Moorestown and Medfield platforms? 
   All are codenames for Intel’s mobile internet platforms
    
8. Name this Indian company that was founded by two British gentlemen in 1902 and for some time it was part of a UK company called the Red Hand Composition company. 
   Shalimar Paints
    
9. With which brand are these ad lines connected — We Roar and As alive as you are?
   The carmaker Jaguar  
10. Identify the mascot and the brand it is linked to form the visual.
    McDonald’s original advertising symbol was a winking little fellow named “Speedee”, designed to promote McDonald’s fast service. He was replaced by the golden arches and later named Ronald McDonald.

The Strategist Quiz (#255)

The Strategist Quiz (#255) Gaurav Sri Krishna / New Delhi May 28, 2012, 00:21 IST What is common to the brands, Asian Paints and Pringles?   What significant event related to the social networking world is linked to NASA’s final service mission for the Hubble Space Telescope in May 2009?   This person was appointed professor of painting and sculpture at the University of New York (now New York University) during the 1830s. He invented a marble-cutting machine that could carve a three dimensional sculpture in marble/stone and later discovered that it was not patentable because it infringed an earlier invention. One of his famous paintings is that of the Dying Hercules. Name him.   What is the ‘Become Indra’s Advisor Contest”?   If the name Redmond is synonymous with Microsoft, then with which brand is the place Waterloo synonymous?   In the late 1950s, faced with overwhelming debts, three babies and only $200 in hand, a songwriter spent most of the $200 left with him and bought a tape recorder. This machine would let him vary playback speed and therefore used it to alter his voice and went on sing a song called the Witch Doctor and created history. His creation is now worth more than a billion dollars. Name him and his creation.   What are the McCaslin, Menlo, Moorestown and Medfield platforms?   Name this Indian company that was founded by two British gentlemen in 1902 and for some time it was part of a UK company called the Red Hand Composition company.   With which brand are these ad lines connected — We Roar and As alive as you are?   Identify the mascot and the brand it is linked to form the visual.

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Answers to last week's quiz (#254)

1. 
   When and which company coined the acronym for Office Automation — OA? It recently unveiled a new global brand tagline. 
   Ricoh Company Limited of Japan in 1977. It recently introduced this new brand tagline, Imagine. Change.
    
2. During the early years of this US university, established in the 1630s, tuition fees could be bartered for with lumber, livestock or construction stones. Name the university.Harvard University
    
3. This company was very popular for its chain of tea shops it established during the 1890s in the UK which unfortunately closed in the early 1980s. In the information technology world, not known to many, it is credited with one of the industry’s firsts. Name the company and its pioneering achievement.J Lyons & Co was the first to use computers for business. Its first computer was developed in 1949 and was called LEO (Lyons Electronic Office).
    
4. This business book published last year is about a famous personality and is titled____Invests Like a Girl. The author feels that the subject of the book is a great investor because he activates deliberative “feminine” wisdom when making investment choices. Name the person on whom this book is written and its author. Warren Buffet. Warren Buffet invests like a girl is written by LouAnn Lofton.
    
5. Who introduced the concept of the 3 Horizons for growth to the management world? McKinsey and Company in a book titled “The Alchemy of Growth” authored by its consultants Mehrdad Baghai, Steve Coley and David White
    
6. Whose quote is this “I don’t think of work as work and play as play. It is all living”?Richard Branson
    
7. A Danish telephone engineer and inventor patented what he called a telegraphone in the 1890s. By what name is his invention better known as today?The telephone answering machine
    
8. Which brand of fuel and lubricants did the Wright brothers use for their first historic flight at Kitty Hawk?The Standard (oil’s) Fuel and Mobil Oil brand of lubricants
    
9. Which technology product company’s mascot is called Redhead or simply, Rex?Kingston technologies, the company that is considered the world’s largest independent manufacturer of memory products
    
10. Identify both the brands from the visuals of their mascots and state the differentiators.They are bunny mascots for Duracell and Energizer . The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny, which was created in 1989. The Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums.

There were 33 all-correct entries for The Strategist quiz #254. Sampad Mishra, Rourkela; Suman Billa, Trivandrum; Afroz Ahmad, Thane; Atman Dhruva, Mumbai; Anuj Saraf, Mumbai; D Surendranath, Secunderabad; Anjali Iyer, Mumbai; Anurag Srivastava, Lucknow; Sunanda Joshi, Mumbai; Nitin Narayan, Panaji. Sampad Mishra also wins Rs 2000.

Answers to last week's quiz (#252) Strategist Team / New Delhi May 14, 2012, 00:01 IST

1. This business magazine was first called New Business when it was launched. It witnessed the great crash of the Wall Street in 1929. Seeing this, the founder decided to change its name the subsequent year. Name the founder and the magazine.Fortune. It was founded by Henry Luce who was also the editor and founder of the Time magazine.
    
2. What term is used to describe a unit for the smallest detectable movement of a mouse in the computing industry? The cursor moves on the screen proportionally, at a rate of say X number of pixels per unit of this measure.Mickey
    
3. Connect a Bruce Willis movie with a 42-year-old product from Sears and what do you get?Die Hard. Introduced in 1967, it took nine years of intense research and more than $1 million for Sears to develop DieHard, America’s most innovative automotive battery.
    
4. Whose words are these “And there was Jack Welch. I got him into India because GE was not known in India and Pakistan. I pressed upon him to come. Rajiv Gandhi, who was a high-tech guy, had admiration for Jack. India was a closed economy and I became GE’s national adviser”? Kushal Pal Singh, a former army officer and chairman of developer DLF. DLF controls 3,000 acres or about 25 per cent of the township of Gurgaon.
    
5. Which company manufactured the ballot boxes for India’s first general election that was held in 1951?Godrej & Boyce
    
6. Which brand gets its name from a French opera set in British India that was about the daughter of a Brahmin priest and her servant Mallika?Lakme a brand now owned by HUL. Lakmé is an opera in three acts by Léo Delibes Festinger.
    
7. Which brand used this tagline “Drivers Wanted” and also ran an ad campaign on the same theme?Volkswagen
    
8. During the 1900s a family of seven brothers immigrated to California from Italy and they made strides in aviation by inventing the first enclosed cabin monoplane. In the 1950s in order to treat a family member’s arthritis symptoms with a hydrotherapy pump the brothers invented a pump and a small niche business was born. Name the family.Jacuzzi Brothers after whom Jacuzzis are known today
    
9. This entity changed its logo in the early 2000s because it developed a wide range of licensed merchandise and products. The new logo is based on its magazine’s iconic gold border. Name it and the firm that designed the logo. National Geographic’s now famous yellow frame logo was designed by the brand design firm Chermayeff & Geismar that was established way back in 1958
    
10. Identify the character from the visual and name the company that created it. 
    
    Swampy, the first original Disney character for a mobile game called Where’s My Water? It is a puzzle video game developed by Creature Feep and published by Disney Mobile, a subsidiary of Disney Interactive Studios.