Monday, January 23, 2012

The Strategist Quiz (#237)

The Strategist Quiz (#237)
Gaurav Sri Krishna / New Delhi Jan 23, 2012, 00:03 IST

  1. An engineer from Siemens India was challenged by his wife to repair an imported electrical appliance manufactured by Braun of Germany. Instead of doing so he designed a new one and founded his own brand. Name the person and the brand.
  2. Who arrived at these three discriminators namely: Financial discipline, empirical creativity and product paranoia to suggest that these helped companies achieve outstanding results in highly volatile environments?
  3. Inspiration for the design of this brand dates back to pre-World War II vehicles made by a company in Nebraska, USA. It entered India in 1960 and left in 1971, reappeared during the 90s that lasted till 1999. It is making a comeback again as a luxury brand and likely to be launched next year. Identify the brand.
  4. On the day of which product’s launch did the CEO of the company respond to a reporter’s query on its pre launch market research by saying “Did Alexander Graham Bell do any market research before he launched the telephone”?
  5. The founder’s mother suggested a Sanskrit name meaning a falling star or meteor, for this ad agency. Name the founder and the ad agency.
  6. Apart from being known as the inventors of the worldwide web and Facebook, what else are Tim Berns Lee and Mark Zuckerberg known for notably?
  7. Which music company intends to trademark the first few lines of a song produced by it in order to use it as a brand? This will be the first of its kind in India.
  8. Which brand has been inspiring people to care about the planet since 1888?
  9. Who uses the Murder Investigating Strategy while pitching for new business? It is assumed that the key period for solving a murder is normally the first 48 hrs.
  10. Identify the financial services and beverage brand from their logos, and mention the unique transaction they entered into at the end of 2011.

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